Surrey Hills Grocer is an expanding brand that aims to be the most authentic Australian destination grocer by bringing honest-to-good, fine, fresh products. Inspired by the harsh terrains of Australia, we strive to bring you the best produce and offer everyone a taste of warm Australian hospitality.
We also host Spanish, Taiwanese and Japanese restaurant concepts.
Key Roles & Responsibilities
Marketing Leadership & Campaign Execution
Provide day-to-day leadership and guidance to the marketing team across campaign planning, execution, and optimisation.
Oversee the development of integrated marketing campaigns, including campaign mechanics, creative direction, and timelines.
Work closely with designers and digital specialists to ensure brand consistency across graphics, content, and campaign assets.
Support and drive digital marketing initiatives across paid, owned, and earned channels to increase brand awareness and footfall to outlets.
Internal & External Partnership Management
Collaborate cross-functionally with internal teams including Finance and Operations to ensure marketing campaigns are commercially viable and operationally executable.
Establish, manage, and grow strategic external partnerships with:
Shopping malls and landlords’ marketing teams
Credit card companies and loyalty programmes
Large database and membership organisations (e.g. KrisFlyer, SAFRA, Grab, food delivery platforms, and similar partners)
Conceptualise and execute joint marketing initiatives with partners to drive customer acquisition, engagement, and in-store traffic across Surrey Hills Grocer Group’s outlets.
Marketing Reporting & Performance Analysis
Prepare and deliver timely marketing reports to management, covering campaign performance, key metrics, and insights.
Analyse marketing data and results to evaluate ROI, identify trends, and recommend actionable improvements.
Support management with data-driven insights to enable timely and informed business decisions.
Community Management & Social Media Engagement
Manage and grow Surrey Hills Grocer Group’s social media presence across Facebook, Instagram, TikTok, and Xiaohongshu.
Oversee day-to-day community management, including content publishing, comment moderation, and customer engagement.
Work with internal and external stakeholders to create engaging, on-brand content that resonates with target audiences.
Monitor social media trends and audience feedback to continuously refine content and engagement strategies.
Requirement
Minimum 3 years of relevant marketing experience
Proven experience in planning and executing marketing campaigns (online and/or offline)
Exposure to brand, digital, or performance marketing preferred
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