This role owns how website and search data is captured, analysed and used to improve user experience, conversion and digital performance. It focuses specifically on web behaviour, internal search, tagging and CRO, rather than broad business data analysis.
What you’ll do
Own web analytics tools (GA4, Matomo, Adobe Analytics) and tag management
Analyse user journeys, funnels, drop-off and conversion performance
Generate clear insights and recommendations to improve digital journeys
Optimise internal site search in partnership with UX, content and tech teams
Design and assess A/B tests and CRO initiatives
Produce dashboards and reports for digital and senior stakeholders
Ensure analytics implementation is accurate, compliant and privacy-safe
What we’re looking for
Hands-on web analytics experience (GA4 / Matomo / Adobe)
Strong tagging, event tracking and funnel analysis skills
Experience working with UX, Product and Marketing teams
Ability to turn data into clear, actionable insight
CRO and SEO analytics experience a strong plus
This is a specialist web analytics role
focused on improving website performance and conversions — not a general data analyst position.
This is a contract role that requires the Web Analytics specialist to be based in Ireland. Please apply with your relevant CV if you have the relevant experience.
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