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Marketing data analyst

Islands
BSVD & Associates
Marketing data analyst
Posted: 17 October
Offer description

Job Summary:We are seeking a detail-oriented and analytical Marketing Data Analyst to join our team. The ideal candidate will be responsible for collecting, analyzing, and interpreting marketing data to provide actionable insights that drive decision-making, optimize campaigns, and improve ROI. This role requires strong analytical skills, proficiency in data visualization tools, and the ability to communicate findings effectively to stakeholders.Key Responsibilities:Collect, clean, and analyze marketing data from multiple sources (Google Analytics, CRM, social media, email campaigns, SEO/SEM, etc.).Monitor and evaluate marketing campaign performance, identifying trends, opportunities, and areas for improvement.Develop dashboards and reports using tools such as Excel, Tableau, Power BI, or Google Data Studio.Collaborate with marketing and sales teams to measure KPIs and track campaign ROI.Perform market research and competitor analysis to support strategic planning.Provide data-driven recommendations to enhance customer acquisition, engagement, and retention strategies.Support A/B testing, segmentation, and audience analysis.Maintain data accuracy and integrity across all marketing platforms.Requirements:Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field.Proven experience as a Marketing Data Analyst or in a similar analytical role.Strong proficiency in Excel, SQL, and data visualization tools (Tableau, Power BI, or Google Data Studio).Experience with Google Analytics, Google Ads, Facebook Ads Manager, and CRM systems.Knowledge of SEO/SEM and digital marketing channels.Excellent analytical, problem-solving, and critical-thinking skills.Strong communication skills with the ability to present complex data in a clear, actionable manner.Preferred Skills:Experience with Python or R for data analysis.Knowledge of predictive modeling and machine learning techniques.Familiarity with marketing automation tools (HubSpot, Marketo, etc.).Job Type: Full-timePay: €200.00-€500.00 per yearWork Location: Remote

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