Title:
SEO Strategist
Contract Length:
12 months
Location:
Cork
Role
Morgan McKinley has partnered with a pharmaceuticals organisation in Cork looking to hire a SEO Specialist. The purpose of the role is to maximize the visibility, discoverability, and performance of web content through advanced SEO strategies and continuous optimization. Deliver high-quality, SEO-optimized, and visually engaging content across web properties
.
Responsibilities:
Comprehensive SEO Strategy Development
* Create and maintain a detailed SEO roadmap aligned with overall content strategy.
* Define KPIs and reporting cadence for SEO performance.
Keyword Research & Content Mapping
* Perform in-depth keyword research using tools like SEMrush, or Google Keyword Planner.
* Map keywords to content clusters and customer journey stages.
* Identify long-tail and high-intent keywords for niche audiences.
On Page Optimization
* Optimize meta tags, headers, alt text, and structured data.
* Ensure proper internal linking and URL structure for improved crawlability.
Technical SEO
* Audit site architecture for crawl efficiency and indexation.
* Monitor and resolve issues related to site speed, mobile responsiveness, and Core Web Vitals.
* Collaborate with developers to implement technical fixes (e.g., canonical tags, redirects).
Content Performance Analysis
* Track rankings, organic traffic, and engagement metrics.
* Use analytics tools (Google Analytics, Search Console) to identify improvement areas.
* Provide actionable insights to content creators and strategists.
Link-Building & Authority Building
* Develop link-building strategies to improve domain authority.
* Identify partnership opportunities for backlinks and guest content.
Local & International SEO
* Optimize for local search where relevant (Google My Business, local citations).
* Support multilingual SEO strategies for global content hubs.
KPIs & Success Metrics:
* Organic Traffic Growth:
% increase in organic sessions over baseline.
* Keyword Rankings:
Number of priority keywords in top 10 positions.
* Technical Health:
Reduction in crawl errors and improved Core Web Vitals scores.
* Conversion Rate from Organic:
Growth in leads or actions from organic traffic.
* Backlink Quality:
Increase in high-authority backlinks.