Your new company
Your new company is a purpose-driven organisation at the heart of Ireland's sustainability efforts, working to reduce the environmental impact of packaging through smart and efficient recycling initiatives. With a strong presence across both corporate and consumer sectors, the organisation plays a pivotal role in shaping national awareness and action around responsible packaging and waste management.
Your new role
As Senior Marketing Manager, you will help further your new company's objectives, by creating and delivering a comprehensive Marketing and Communications plan. This is a highly collaborative and varied role, working on B2B and B2C campaigns, supporting activities which effectively contribute to the achievement of the business objectives.
Your responsibilities
* Develop and deliver a marketing and communications strategy, aligned to business objectives.
* Manage and track campaign budgets, ensuring alignment with overall marketing and communications plan and cost-effective execution of initiatives.
* Develop and implement comprehensive member engagement strategies aligned with the company's marketing objectives.
* Produce engaging and relevant content for various marketing channels, including collaboration with the digital team on content videos, social media updates, websites etc.
* Work closely with the wider team to ensure cohesive communication and enhance campaign impact and visibility
* Define and implement metrics to evaluate the success of campaigns, optimising strategies based on insights.
* Analyse market trends, customer insights, and competitive intelligence to identify opportunities for growth
* Deliver marketing support for flagship events, such as trade shows and awards ceremonies
* Ensure consistency of brand message across all marketing materials/documentation and alignment with brand guidelines and tone of voice
* Manage external agencies as required.
What you'll need to succeed
* At least 7 years' experience in a marketing role, ideally in a member-focused organisation or similar industry.
* A degree (minimum NFQ Level 7 or equivalent) in Marketing, Business or a related field.
* Proven experience across the full marketing communications mix
* Strong interpersonal and stakeholder management skills
* Excellent written and verbal communication abilities
* Confidence in working independently and managing multiple projects
* High proficiency in digital tools and IT systems
What you'll get in return
* A collaborative and values-driven work environment
* Opportunities to lead high-profile campaigns and events
* Professional development and career growth
* A role that blends creativity, strategy, and purpose
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV.
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