We are seeking an experienced Digital Marketing Lead to drive our digital strategy and lead the efforts to grow awareness, donations, and engagement through digital channels. This is a strategic and hands-on role, ideal for someone who enjoys working across disciplines and is passionate about making a difference.
This is a full-time, permanent role, offering flexibility with a reduced working week of 4 days considered for the right candidate.
Key Responsibilities:
* Develop and Execute Digital Strategy: Drive a results-focused digital marketing strategy to support fundraising, engagement, and awareness goals, aligned with current trends and opportunities.
* Set Performance Metrics and Analyse Results: Establish digital KPIs, track performance across all channels, and deliver actionable insights through regular reporting.
* Oversee Digital Budgets: Ensure cost-effectiveness and alignment with impact while managing the digital marketing budget.
* Lead Paid Social Media Campaigns: Plan, test, and optimise paid social media campaigns, targeting the right audiences with effective messaging across key platforms.
* Enhance Email Marketing Effectiveness: Deliver segmented, personalised email campaigns to supporters and donors, continuously improving relevance and performance.
* Optimise Website Performance: Manage and optimise the website, using analytics to boost user experience, supporter conversion, and donation outcomes.
* Drive SEO Improvements: Implement practical SEO strategies to increase visibility and support income across campaigns, services, and fundraising.
* Support E-commerce Growth: Maximise online shop revenue in collaboration with fundraising teams, while fostering a culture of analysis and ongoing improvement.
Requirements:
* Proven experience in a digital marketing role, ideally with direct response marketing experience within the non-profit sector.
* Strong working knowledge of digital strategy, campaign planning, and multi-channel delivery.
* Experience managing or collaborating on website content and development.
* Good understanding of SEO principles and how to apply them.
* Experience running email marketing campaigns, ideally using segmentation or automation tools.
* A solid grasp on how e-commerce platforms work and how to increase online sales.
* Experience running social media ad campaigns and confidence in using analytics platforms.
* Strong organisational and project management skills.