Reporting to the Managing Director with a dotted line to the Sales Director, the Brand & Channel Manager is responsible for the planning and delivery of brand and channel activation across a diverse beverage portfolio, driving distribution, visibility, and profitable growth.
This role bridges strategy and execution by translating commercial priorities into clear, actionable channel plans, leading cross-functional delivery with Sales and external partners, and tracking performance to continuously optimise results.
The Brand & Channel Manager will also coach and support Marketing Interns and Commercial Graduates on campaign coordination, content development, and administrative tasks as required.
This is a hybrid role based in Dublin.
What’s in it for you
Competitive salary package (commensurate with experience)
Performance-related bonus
Pension contribution
Company phone and laptop
Opportunity to work with a diverse portfolio of well-known brands
Career development and progression opportunities within a growing business
Supportive, collaborative working environment
Key Responsibilities
Collaborate with the MD and SD to translate commercial strategy into clear activation plans, including objectives, target audiences, channel mechanics, timelines, budgets, and KPIs.
Partner with brand owners/suppliers and internal stakeholders (Sales, Finance, Supply Chain, Telesales, Distribution, etc.) to ensure plans are commercially sound and operationally feasible.
Lead campaign delivery with supplier and agency partners (creative, media, PR, digital, production), including briefing, coordination, stakeholder sign-off, and post-campaign evaluation.
Use market, customer, and performance data to generate insights, optimise activity, and recommend actions to improve distribution, visibility, rate of sale, and brand equity.
Support new product and packaging launches, including project planning, asset development, channel sell-in, and in-market execution.
Manage agreed marketing budgets, raise purchase orders where required, and track spend against plan to ensure delivery within budget and timelines.
Ensure consistent and compliant brand representation across all customer touchpoints (trade, digital, events, and internal communications).
Carry out any other duties relevant to the role.
Qualifications
Third-level qualification in Marketing, Business, or a related field.
Minimum of 2 years’ experience in a marketing role within FMCG, hospitality, retail, and/or the beverage sector (brand, trade/channel, category, or commercial marketing).
Proven experience delivering multi-channel campaigns and trade/channel activation programmes from briefing through to evaluation.
Strong commercial acumen with the ability to interpret data and generate actionable insights.
Excellent project management skills, with the ability to manage multiple priorities and stakeholders effectively.
Strong communication skills (written and verbal), with the ability to influence across Sales, Finance, and external partners.
Proficient in MS Office and comfortable working with reporting dashboards and performance tracking tools.
Full, clean, current driving licence and eligibility to work in Ireland.
Desired Criteria
Experience working with distributor brand portfolios and/or international brand partners.
Experience across both On Trade and Off Trade activation.
Experience managing agencies and production budgets.
Understanding of digital marketing and social media content planning within a structured brand framework.
About the Company
A long-established business operating within the beverage sector, focused on the marketing, sales, and distribution of a wide range of local and international brands. The organisation supplies licensed and retail trade channels nationwide, with strong relationships built across multiple customer segments.
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