Position OverviewAt Autodesk, we do what no other company can: help our customers design and make anything. The Experience Foundations team plays a critical role in designing experiences that make that mission a reality, especially in this transformative moment where seamless digital experiences and AI‑powered innovation empower teams to achieve meaningful outcomes faster.Within the Experience Foundations team for AEC (Architecture, Engineering, and Construction), we are seeking a Principal Content Designer for Forma Design. The team is responsible for designing the AI‑native industry cloud for the AEC lifecycle that enables data‑driven planning and early‑design decisions, seamlessly connecting workflows and driving collaboration.Reporting to a Senior Manager of Content Strategy, the role will create clear, engaging, and consistent content that delivers excellent customer experiences with future‑forward strategies. The designer will collaborate closely with the Senior Content Strategist, product designers, and cross‑functional partners to ensure content solutions account for interconnected user journeys and drive learning and adoption.ResponsibilitiesIn close partnership with the Senior Content Strategist for Forma, create and execute content that includes user interface labels and strings, in‑product messaging, in‑product learning experiences, customer‑facing online help, and tutorials.Apply existing standards, design systems, and patterns, and evolve those guidelines and best practices to account for gaps and inconsistencies to drive coherence and comprehension.Partner closely with Product, Design, Engineering, Research, Data Science, and other cross‑functional roles to ensure content is integrated early and effectively into the product development process on top priorities.Guide the design of learning and onboarding experiences that are intuitive, approachable, personalized, contextual, and aligned with Autodesk’s AI‑forward product direction.Continuously explore and improve tools, methods, and AI‑enabled ways of working that strengthen content quality, speed, innovation, and impact at scale.Develop scaling strategies including empowering partners, evolving approaches to support documentation, and leveraging AI.Define success metrics for content quality and effectiveness and partner with cross‑functional teams to evaluate and continuously improve the experience through research and iteration.Capture project requirements and other information necessary to estimate content development efforts.Track trends and developments in content design, leveraging and sharing this knowledge to further mature our content design practice.Collaborate with content strategists across AEC’s product teams to ensure product‑specific considerations are accounted for and create cohesion across the product ecosystem.Minimum Qualifications8+ years of experience in UX writing, content design, content strategy, product design, service design, conversation design, or a related design discipline.Proven experience delivering high‑quality, in‑product content design and strategy for complex digital product environments and/or software applications.Expertise distilling complex and technical subject matter into clear and concise written, visual, or video content.Experience partnering closely with Product, Design, Engineering, and Research to influence product direction and deliver integrated user experiences.Excellent communication and storytelling skills, with the ability to explain design rationale and influence stakeholders at multiple levels.Demonstrated commitment to customer‑centered design, iteration, and evidence‑based decision‑making.Track record of working effectively in fast‑moving environments where product capabilities evolve quickly and content must keep pace.Expertise designing in‑product onboarding and learning experiences that are engaging, personalized, and contextual, and evolve traditional support models.Familiarity with AI tools, agentic systems, and the opportunities and risks involved in designing AI‑native user experiences.Experience with AI‑powered workflows for content governance and distributed content creation.Experience with international brands.Bachelor’s degree in English, Communications, Human‑Computer Interaction, Information Design, Journalism, or a related field, or equivalent practical experience.Preferred QualificationsExperience in the AEC industry.Deep expertise in conversational UX, content design for AI‑driven experiences, and designing guidance that helps users navigate complex workflows.Passion for applying product design, AI, and content strategy to empower designers, makers, and builders.LocationOccasional trips to Oslo, Norway will be required. Candidates may be based in the locations listed for this position.
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