Senior Software Engineer II, Frontend - Customer Journey Activate
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This role is in the Engineering team, Flex - Dublin, Ireland. This role can be office/hybrid/remote based within Ireland.
About the Team
The Customer Journey Activate group focuses on the onboarding and activation of new customers and users at HubSpot. We build experiences that help customers realise value quickly—from product-led growth surfaces to AI-first onboarding journeys for our Pro customers. Whichever team you join, you’ll work on high-impact frontend systems that shape a customer’s first experience with HubSpot, ensuring it’s intuitive, personalised, and value-driven.
What You’ll Do
Design and build scalable, high-quality frontend applications that power onboarding and activation experiences.
Lead the technical direction for complex UI systems, ensuring performance, accessibility, and maintainability at scale.
Partner closely with product, design, AI, and backend teams to deliver intelligent, data-driven user experiences.
Translate customer problems into elegant frontend solutions that reduce friction and accelerate time-to-value.
Contribute to shared component libraries and internal tooling that enable consistent, product-led growth patterns across HubSpot.
Improve performance, reliability, and observability of frontend systems in a fast-moving environment.
Mentor other engineers and contribute to the long-term technical strategy of the Activate product area.
We’re Looking For Someone Who
Has strong frontend engineering experience, ideally with modern JavaScript frameworks (e.g., React) and TypeScript.
Has built and maintained complex, user-facing applications at scale.
Brings a strong product mindset—balancing technical excellence with customer empathy.
Has experience designing reusable component systems or working within a design system.
Is thoughtful about performance, accessibility, and UX quality.
Is comfortable collaborating across disciplines in ambiguous, evolving product spaces.
Makes pragmatic, data-informed decisions in fast-paced environments.
Nice to Have
Experience building onboarding, activation, or product-led growth experiences.
Exposure to AI-powered or personalization-driven UI experiences.
Familiarity with experimentation frameworks or A/B testing.
Experience working in micro-frontend or distributed frontend architectures.
HubSpot is an equal opportunity employer. If you need accommodations or assistance due to a disability, please reach out to us using this form.
HubSpot values flexibility and connection. Depending on your team, in-person onboarding or events may be required.
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to penalties.
Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page.
India Applicants: link to HubSpot India’s equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with software, integrations, and resources to connect marketing, sales, and service. Our connected platform helps businesses grow by focusing on customers.
Explore more: HubSpot Careers; Life at HubSpot on Instagram. HubSpot may use AI to assist screening, but hiring decisions remain human. By submitting your application, you agree that HubSpot may collect your personal data for recruiting and related purposes. See HubSpot’s Recruiting Privacy Notice for details.
What’s next
Learn about the recruiting process and what happens after you submit your résumé.
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