Position Overview
The Social Media Manager will play a central role in developing and executing the party's digital communication strategy. This person will be responsible for managing the Social Democrats' presence across all social platforms, growing engagement, shaping messaging, and driving online campaigns to support the party's political objectives.
Reporting to
Political & Communications Director; Chief of Staff
Location
Dublin (with flexible/hybrid working options)
Closing Date for Applications
5pm Friday 31st October 2025
Responsibilities
* Develop and implement a comprehensive social media strategy aligned with the party's communications and campaign goals.
* Manage and grow the party's presence on key platforms including Instagram, TikTok, Facebook, X (Twitter), YouTube, LinkedIn, and podcasts.
* Effectively manage and support the development of the social media team.
* Manage the creation of engaging content (copy, graphics, short videos) that communicates the party's values, policies, and messages.
* Work closely with elected representatives, party spokespersons and, when necessary, local branches to amplify messaging and ensure brand consistency.
* Monitor social media trends, conversations, and relevant political developments to inform content strategy.
* Manage a content calendar and oversee timely, responsive posting (including during weekends or evenings as needed during key political events).
* Track and analyse performance metrics to improve engagement and reach.
* Develop and oversee paid social media campaigns in coordination with the wider communications and fundraising teams.
* Oversee the moderation and management of interactions on social media in line with the party's community guidelines and values.
Essential Requirements
* At least five years of work experience with progressive increase in seniority.
* Strong strategic thinking, people management and analytical skills.
* Proven experience managing social media for a political party, campaign, NGO, advocacy organisation, or brand.
* Strong understanding of the Irish political landscape and the Social Democrats values and priorities.
* Excellent copywriting skills with a keen eye for tone, clarity, and political sensitivity.
* Proficiency in graphic design tools (e.g. Canva, Adobe Creative Suite) and video editing for social platforms.
* Ability to work proactively, flexibly, and collaboratively under pressure and to tight deadlines.
Desirable
* Experience managing paid social media advertising campaigns.
* Familiarity with social media analytics tools (e.g. Meta Business Suite, Sprout Social).
* Experience in political campaigning.
* Background in journalism, digital marketing, or communications.
* Fluency in Irish.
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