Mark Anthony Brands International is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected.
Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives.
Founded in 1972, we've grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw Hard Seltzer, Mike's Hard Lemonade, Cayman Jack, Glendalough Whiskey & Gin,andMás+ by Messi.
At Mark Anthony Brands we hire passionate people because nothing great is done without passion.
We trust those closest to the work to do what's right, to act like an owner.
We are growing a lasting legacy, where people come first.
Location This role is based out of our brand-new Dublin office at One Charlemont Square, Charlemont St, Saint Kevin's, Dublin.
We're thrilled about this move, which reflects our growth and commitment to providing a vibrant, inspiring space for celebration, collaboration, and unearthing the extraordinary.
While we love the energy that comes with being in the office, we also appreciate the opportunity to work remotely can energize you too.
That's why we offer hybrid working arrangements within Ireland, giving you the best of both worlds.
What you'll doAs our new Marketing Manager, White Claw for our International Beverage Marketing team in Dublin,you will play a key role in coordinating and co-developing brand marketing initiatives for White Claw and our broader Ready-To-Drink (RTD) portfolio across select Rest of World (ROW) markets.
You'll collaborate closely with international partners, distributors, and local market leads to develop market plans and brand strategies that drive growth for our RTD brands in key markets around the globe.
Additional key responsibilities include:
Co-development, oversight and approval of individual market plans including brand strategies, market research, competitive assessments, product positioning, media planning, public relations and marketing programmesClose collaboration with Global Brand Teams to develop, adapt and deliver brand campaigns and assets to achieve agreed business objectives, in line with brand guidelines and playbooksReview & assess all local marketing activations, sharing standard processes between Mark Anthony and other individual marketsEnsure consistency with positioning and brand visual identity in all brand campaigns and across all communication channelsDevelop internal communications to improve engagement with the brand and optimized execution across all key marketsEnsure that recommended marketing plans are successfully implemented across the regionAct as a proficient international leader, crafting outstanding partnerships and alignment, ensuring all markets benefit from insightsApprove all locally sourced branded materialCross-functional agency managementWhat You'll Bring:
Bachelor's Degree in Marketing, Business or a related field8+ years' experience in international marketing and brand development within the alcohol beverage industryAgency management experience across Media, PR and general communicationsWho you areStrong collaboration, teamwork and relationship building skills across multiple levels and functions in an organizationAbility to operate at both a strategic and executional level; ideate and directly executeDrive growth & outcomes; activate complex work, enlist others effectively, anticipate and diffuse roadblocks.
Move at paceHave a positive, proactive 'can do' attitude and a ambitiously curious mindset to be best in your craftPromote ideas & curiosity; adding to your expertise, effectively articulates change, offers ideas and solutionsActively care & develop; championing our culture and cultivating trustExcellent communicator, compelling storyteller and fascinated by consumer behaviorWe thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration.
If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.
________________________________________________________________________
At Mark Anthony Brands, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference.
It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations.
We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappyto stay ahead of industry giants.
________________________________________________________________________
Mark Anthony Brands is an equal opportunity employer.
We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.
#J-18808-Ljbffr