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B2b sales manager

Dublin
Code Institute
B2b sales manager
€70,000 - €120,000 a year
Posted: 11 September
Offer description

About Us

Code Institute is committed to democratising tech education, making careers in coding, data and AI accessible to all. Since our inception in 2015, we have become a leading provider of qualified software developers to the European market, employing staff across 11 countries and delivering innovative, industry-aligned education to students in 28 nations. Our online-first approach, job-ready skills focus, and continuous curriculum updates ensure we meet global tech needs while leading AI integration in education. We actively collaborate with further education colleges and funding agencies to significantly reduce the tech skills gap.

About the Role

As B2B Team Manager, you will spearhead our B2B Sales function within the B2B team. Your role will include:

* To manage and coach a team of Regional Partnerships Managers, ensuring strong relationships with Further Education (FE) Colleges, Combined Authorities, Chambers of Commerce and Business Board Networks.
* To grow, manage and coach a team of Enterprise Representatives, who will focus on selling Code Institute's commercial courses to SMBs and enterprise clients across the UK.

You will work closely with the Commercial Director to align B2B sales activity with B2B objectives and funded program goals. This role is ideal for someone with proven experience in business development within the education, training, or skills sector, a deep understanding of regional education ecosystems, and the ability to lead a high-performing team in a fast-paced EdTech environment.

Key Responsibilities

Leadership & Strategy

* Work directly with the Commercial Director to build out and refine the regional partnerships and enterprise sales strategies.
* Set targets and KPIs for both teams and ensure consistent delivery of new regional partnerships, enterprise sales, business opportunities, and revenue across territories.
* Coach and develop team members across both functions through regular check-ins, performance reviews, and on-the-job feedback.

Team Performance & Development

* For Regional Partnerships Managers: ensure thorough research on local market trends and skills requirements, and foster strong relationships with FE Colleges, Institutes of Technology, Combined Authorities, Chambers of Commerce, and Local Enterprise Partnerships.
* For Enterprise Representatives: lead recruitment, onboarding, and training, develop robust sales strategies for SMB and enterprise clients, and guide them in identifying client needs, presenting proposals, and negotiating contracts.
* Support both teams in developing strategies to engage with local employers and achieve corporate sales targets.
* Monitor and drive overall team performance against Key Performance Indicators (KPIs) related to revenue, engagement levels, new partnerships, and positive stakeholder feedback.
* Foster a high-performance sales culture focused on client satisfaction and long-term relationships across both teams.

Data, Insights & Feedback

* Track regional partnership and enterprise sales activity through CRM tools and generate regular performance reports.
* Work with relevant internal teams to supply market demand data for future product development.

Key Skills & Experience

Essential:

* Proven experience in B2B sales, employer engagement, or partnerships, ideally within education, recruitment, or workforce development.
* Demonstrated ability to build long-term partnerships (not just transactional sales) with diverse stakeholders, including educators, employers, and government bodies.
* Strong team leadership skills, with previous experience managing or mentoring others.
* Excellent communication, negotiation, and presentation skills, with the ability to influence C-suite stakeholders.
* Strategic thinker with the ability to align business objectives with market opportunities.
* Ability to work independently, manage time effectively, and travel regularly within the territory and to team meetings.

Desirable:

* Experience selling to educational institutions or employers within a public funding framework or tender process.
* Familiarity with CRM systems (e.g., HubSpot, Zoho) and pipeline tracking tools.
* Demonstrated experience using platforms such as LinkedIn for B2B pipeline development.
* Experience in a high-growth online education or EdTech environment.

Success in This Role Looks Like

* Team Sales Performance: The broader Regional Partnership Team and the Enterprise Sales Team consistently meet or exceed their annual sales targets.
* High levels of regional partnership activity and enterprise sales across all territories, with clear links to course uptake and business growth.
* Positive feedback from partners, stakeholders, and team members.
* Regional market and enterprise client feedback meaningfully influences product and proposal development.
* Scalable and structured practices are in place for managing regional relationships and enterprise sales across all regions.

Why Work for Us?

We offer competitive salary with uncapped commission, hybrid/remote work options and flexible hours to support your personal life, focus on growth and professional development.

Code Institute is an equal opportunities employer and prides itself on diversity and inclusivity across our staff and our student body alike.

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