Job Overview
We are seeking a skilled Mobile App Growth Strategist to join our team. In this role, you will play a critical part in driving business expansion for our most strategic app developer partners.
Your expertise will focus on connecting business growth performance with user acquisition strategies to drive a profitable growth cycle.
* You will identify and engage with high-potential AdMob partners to analyze and optimize their user acquisition and business generation strategies
* You will lead strategic consulting sessions and in-depth analyses to troubleshoot UA performance gaps, shifting the measurement focus from ARPU to a holistic ROAS framework
* You will serve as a subject matter expert on the UA-Mediation link, guiding developers on how to best leverage their first-party data from AdMob and Firebase to inform their campaign strategies across Google and third-party ad networks
Requirements include 4 years of experience in the mobile app ecosystem in a customer-facing role, preferably with user acquisition, ROAS optimization, app analytics platforms, Mobile Measurement Partner, and ad monetization experience.
About the Role
This role is part of the Partnerships Development team, responsible for seeking and exploring new opportunities with our partners. As a dedicated expert, you will be instrumental in helping developers optimize their Return on Ad Spend (ROAS) and scale their business.
You will work closely with internal Product Management teams, collecting and structuring market feedback to influence the product roadmap for UA optimization tools.