Market Launch Manager (GTM & Programmes) – German Speaking
The Opportunity
We are partnering with a global technology organisation to launch a new B2B product in the German market. They are seeking an experienced Market Launch / Go-to-Market Manager to own the end-to-end country launch strategy, execute scaled marketing programmes, and drive awareness, adoption, and commercial impact across Germany.
This is a hands-on, execution-focused role with strong exposure to senior stakeholders, sales leadership, and regional marketing teams.
Key Responsibilities
1. Own and execute the Germany Go-to-Market launch plan, translating global strategy into locally relevant programmes
2. Build and deliver scaled, multi-channel marketing programmes to drive awareness, consideration, and adoption
3. Adapt global campaigns for local market relevance, incorporating regional insights and feedback
4. Partner closely with Field Marketing, Product Marketing, Sales, and Customer Success teams
5. Manage multi-touch campaigns, including digital, content, events, webinars, and partner activities
6. Activate and manage local influencer and channel partner marketing initiatives
7. Ensure compliance and regulatory alignment, coordinating with legal and enablement teams
8. Track performance and report impact to senior stakeholders, including pipeline influence and revenue contribution
9. Act as the in-market launch lead and evangelist for the programme
Required Experience
10. 5–10+ years of experience in B2B marketing, ideally within tech or SaaS
11. Proven country GTM / market launch experience (Germany)
12. Native or near-native German and strong English for international collaboration
13. Strong stakeholder management skills in matrixed, cross-functional environments
14. Demonstrated ability to execute at pace, manage multiple workstreams, and meet deadlines
15. Solid background in campaign and programme management, from planning to reporting
Nice to Have
16. Experience in HR tech, L&D tech, or enterprise software
17. Event and webinar programme experience
18. Ability to operate both strategically and tactically
19. Data-driven mindset with experience tracking funnel and commercial KPIs
20. Thrives in fast-moving, high-growth environments
KPIs You'll Own
21. Funnel performance: awareness, consideration, adoption
22. Commercial impact: pipeline created/influenced, revenue contribution
23. Product adoption: active usage within target accounts
24. Programme success: event attendance, engagement, feedback/NPS
25. Execution excellence: on-time delivery of launch milestones
Contract & Package
26. Contract role: Ends beginning of November
27. Salary range: €65, – €72, (depending on experience)
28. Holidays: 25 days
29. Hybrid working: Wednesdays and one additional day of your choice