(Maternity Cover) Role Purpose: Responsible for creating visually compelling digital assets and crafting engaging content that enhances the user experience and drives marketing performance. Develop cohesive digital campaigns, collaborating closely with cross-functional teams to ensure alignment with brand strategy and business objectives. Reporting to: Marketing & Supply Campaigns Manager Key Duties & ResponsibilitiesDigital Design and Creative Development:Support the design and creation of high-quality digital assets, including graphics, videos, motion graphics, and interactive media, to support marketing campaigns and enhance user experience.Design UI elements and visual content for websites, landing pages, email campaigns, and social media platforms, ensuring consistency with brand guidelines.Apply design thinking to create visually engaging content for loyalty programs and CRM campaigns, using innovative techniques to increase user engagement.Content Creation:Develop multimedia content, such as animations and video clips, to support digital marketing initiatives and product promotions.Create visually engaging presentations and collateral that effectively communicate product capabilities and marketing messages.Enable digital marketing teams such as CRM to utilise copy creation tools and self-serve solutions from existing or new content banks.Cross-Functional Collaboration:Collaborate with cross-functional teams, including product designers, developers, and marketers, to create visually compelling and cohesive digital content.Work closely with marketing teams to align visual assets with campaign objectives and overall brand strategy.Project Management and Execution:Manage multiple design projects from conception to completion, ensuring adherence to deadlines and high standards of quality.Utilise project management tools to track progress, coordinate with stakeholders, and maintain clear communication on deliverables and timelines.Optimization and Performance Monitoring:Monitor the performance of digital assets across different channels and use data insights to refine design strategies and enhance engagement.Conduct A/B testing and gather user feedback to optimise visual content and improve user experience.Compliance and Brand Alignment:Ensure all design and content outputs comply with corporate branding guidelines and regulatory requirements across different markets.Knowledge and Experience3-5 years of experience in digital design, with a strong portfolio showcasing expertise in visual design, motion graphics, and multimedia content.Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and familiarity with other design tools (e.g., Figma, Sketch).Strong understanding of UX/UI principles and how visual design impacts user experience.Excellent communication skills, with the ability to present and articulate design concepts to various stakeholders.Strong project management skills, with the ability to manage multiple projects and collaborate effectively with cross-functional teams.Ability to stay updated with the latest digital design trends and apply them to create innovative visual content.Nice to have Experience in the travel or e-commerce industry.Experience with video editing, animation, and interactive design.Figma design experience is preferable.Knowledge of data-driven design and content optimisation based on analytics.
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