Overview
Develop and execute content strategies that align with the company’s brand, marketing goals, and audience engagement objectives.
Plan, create, and oversee content across multiple platforms, including websites, blogs, email campaigns, and social media.
Conduct audience and market research to identify content trends, preferences, and performance opportunities.
Collaborate with marketing, design, and SEO teams to ensure consistency in tone, messaging, and brand identity.
Analyze content performance metrics and adjust strategies to improve reach and effectiveness.
Manage content calendars and ensure timely delivery of all materials.
Responsibilities
* Plan, create, and oversee content across multiple platforms, including websites, blogs, email campaigns, and social media.
* Collaborate with marketing, design, and SEO teams to ensure consistency in tone, messaging, and brand identity.
* Conduct audience and market research to identify content trends, preferences, and performance opportunities.
* Analyze content performance metrics and adjust strategies to improve reach and effectiveness.
* Manage content calendars and ensure timely delivery of all materials.
Qualifications
* Bachelor’s degree in Marketing, Communications, Journalism, or related field.
* Proven experience in content strategy, digital marketing, or editorial management.
* Strong writing, editing, and storytelling skills with attention to detail.
* Knowledge of SEO best practices and analytics tools (e.g., Google Analytics, SEMrush).
* Excellent organizational and project management skills.
* Creative thinker with the ability to translate data insights into engaging content strategies.
Benefits
* Competitive salary and performance-based incentives.
* Creative, collaborative, and growth-oriented work environment.
* Professional development and training opportunities.
* Flexible or hybrid working arrangements.
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