About the Role
Purpose:
The primary objective is to enable the marketing department to adapt to evolving market trends, leverage emerging technologies, and achieve greater efficiency and effectiveness in achieving business goals. This 12-18 month role aims to drive transformative initiatives within the marketing department.
Scope of Accountability:
The Head of Marketing Transformation reports directly to the Marketing and Communications Director. Key responsibilities include developing and implementing strategies to modernise and optimise marketing processes, technologies, and organisational structures.
Key Responsibilities:
* Strategy Development:
* Develop and execute a comprehensive marketing transformation strategy aligned with company objectives.
* Assess existing marketing processes, technologies, and organisational structures to identify opportunities for transformation.
* Define clear objectives, KPIs, and success metrics to measure the effectiveness of transformation initiatives.
* Oversee the commercial delivery of the marketing transformation roadmap, including policy and procedure development and risk management.
* Change Management:
* Lead change management efforts to ensure successful adoption of new processes, technologies, and working methods within the marketing department.
* Develop and implement communication and training plans to prepare employees for changes, fostering a culture of innovation and continuous improvement.
* Drive the transformation of the B2C sales function with a digital-first approach, optimising cost per acquisition and retention across all sales channels.
* Collaborate on building a cultural and communication strategy to embed the transformation into brand and marketing strategies.
* Technology Implementation and Integration:
* Evaluate and select appropriate marketing technologies and tools to support transformation objectives, such as CRM systems, marketing automation platforms, and analytics tools.
* Oversee the implementation and integration of new technologies, ensuring seamless execution in collaboration with IT and other departments.
* Provide guidance and support for data migration, system integration, and user adoption.
* Process Optimisation:
* Streamline and optimise marketing processes to improve efficiency, productivity, and collaboration across teams.
* Identify and resolve bottlenecks, redundancies, and inefficiencies in current processes, establishing best practices and standard operating procedures.
* Optimise customer-facing systems to enhance customer experience and operational effectiveness.
* Organisational Structure and Talent Development:
* Assess the marketing department's organisational structure, recommending changes to support transformation objectives.
* Identify skill gaps within the team, developing strategies for talent acquisition, development, and retention.
* Provide coaching, mentorship, and professional development opportunities to enhance team capabilities.
* Align the organisation with the new brand, marketing plan, and departmental design, fostering cross-functional collaboration.
* Performance Measurement and Reporting:
* Define KPIs and metrics to measure progress and impact of the marketing transformation initiatives.
* Establish regular reporting mechanisms to communicate progress to senior leadership and stakeholders.
* Use data and analytics to assess the effectiveness of transformation efforts and drive continuous improvement.
Experience and Skills:
Requirements:
* At least 7-10 years of experience in marketing and sales operations, with significant time in a leadership role.
* Extensive experience in digital marketing, including knowledge of digital tools, platforms, and strategies.
* Proven track record in leading large-scale operational transformation initiatives, including digital transformation and customer experience improvement.
* Experience in cross-functional leadership, managing stakeholder relationships, and leading teams across departments.
Desired Qualifications:
* Strategic thinking and the ability to align long-term strategies with business goals.
* Expertise in leading and managing organisational change, particularly across departments.
* Proficiency in data-driven decision-making using analytics to inform strategies.
* A customer-centric mindset with a deep understanding of customer experience and journey mapping.
* Knowledge of emerging marketing technologies (MarTech) and hands-on experience in customer-facing digital stack development.
* Strong leadership abilities with excellent communication skills, capable of inspiring and influencing others.
* Expertise in managing complex projects, including budget management, timeline adherence, and resource allocation.
* Up-to-date knowledge of marketing trends, integrated marketing communications, consumer behaviour, and industry best practices.
* Experience in telecoms or utilities industry, particularly in waste management and resource recovery, is advantageous.
Candidates should possess relevant work experience and education in marketing and related fields. Bachelor's degree in marketing, business administration, or a related field is required. Advanced degrees are considered advantageous.