About One Dame Lane
One Dame Lane is a contemporary jewellery brand known for crafting timeless, meaningful pieces that connect with our community. Rooted in design, storytelling, and soul, we’re looking for someone to help us bring our voice to life online and deepen our relationship with our audience.
Role Overview
We’re seeking a creative and results-driven Social Media & Email Marketing Manager to join our growing team. This is a full-time role for someone based within 30 minutes of Greystones or Blackrock and willing to travel to our Greystones location 4–5 times a week. You’ll be responsible for owning and executing our social media and email marketing strategies — creating engaging content, driving brand awareness, and supporting revenue growth through consistent, on-brand communication.
Key Responsibilities
* Own and manage the content calendar across Instagram, TikTok, and Pinterest—ensuring content aligns with product launches, promotional campaigns, and seasonal moments.
* Plan, write, and design compelling email campaigns and automated flows using Klaviyo—focused on storytelling, engagement, and driving revenue.
* Develop and implement strategies to grow and segment the email list while maintaining list hygiene and high engagement rates.
* Report weekly and monthly on key performance metrics (e.g. open rates, CTR, engagement, reach, follower growth), drawing actionable insights to continuously improve results.
* Collaborate closely with the creative and retail teams to develop on-brand, visually engaging assets and messaging for social and email.
* Brief and assist with content production, including photoshoots, UGC sourcing, video scripts, and influencer content to ensure consistency with brand voice and objectives.
* Engage actively with our online community—responding to DMs, comments, tags, and creating a feedback loop to strengthen brand connection.
* Support the planning and execution of influencer collaborations and user-generated content campaigns.
* Stay current with digital marketing trends, platform algorithm changes, and emerging tools to keep content fresh, relevant, and effective.
* Contribute to broader marketing initiatives, including seasonal campaigns, new collection launches, and brand activations.
Requirements
* 2–3 years of experience in a similar digital marketing or social media role, ideally within fashion, jewellery, or lifestyle sectors.
* Strong knowledge of social media platforms and email marketing tools (Klaviyo a plus).
* Excellent copywriting and visual storytelling skills.
* Proficiency with Canva, Adobe Suite, or similar design tools.
* Strong analytical mindset with the ability to interpret performance data.
* A self-starter with creative energy and great attention to detail.
* Must be available to work on-site between our Greystones and Blackrock locations.
What We Offer
* The opportunity to grow with a vibrant, creative Irish brand.
* A collaborative and supportive work environment.
* Employee discount on all jewellery collections.
* Competitive salary based on experience.
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