Sigmar Recruitment are partnered with a Dublin based Software firm seeking to hire a Commercial Marketing Director into their growing team.This is a hands-on role with huge scope for growth and career development. The successful candidate will lead across all marketing strategies and partner closely with commercial teams to drive demand and support the funnel for this exciting SaaS product.Reporting to the CRO, you will take responsibility for driving growth and marketing strategy in the high growth expansion phase.ResponsibilitiesOwn the go-to-market strategy and executionPartner with sales, product, and leadership to align marketing closely with business growth goalsShape and manage the commercial marketing roadmap, driving pipeline and customer engagementProduct-Based Messaging & Value PropositionCraft and evolve product-focused messaging that speaks directly to customer pain points and outcomesLead the development of a clear, differentiated value proposition across all channelsWebsite & Digital MarketingOversee a full website refresh — including UX, copy, structure, and SEO optimizationSet clear, channel-specific lead generation targets aligned with the company’s need for high-quality, conversion-ready leadsDevelop a complete set of content assets (case studies, web copy, whitepapers, blogs, FAQs)Create sales enablement materials (pitch decks, product one-pagers, battlecards, etc.)Budget & Performance ManagementOwn and manage the marketing budget, ensuring high ROI on every initiativeSet KPIs and track campaign effectiveness, reporting regularly to leadershipUse data to drive decisions, optimize performance, and scale what worksAdditional DetailsSeniority level: Mid-Senior levelEmployment type: Full-timeJob function: MarketingIndustries: Technology, Information and MediaNote: This description excludes boilerplate and unrelated postings.
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