The responsibilities and competencies required for the role of Marketing Manager - Irish Thoroughbred Marketing.
Role Purpose
Irish Thoroughbred Marketing promotes Ireland as the leading source for quality thoroughbreds worldwide. The Marketing Manager plays a key role in driving impactful marketing campaigns to further the objectives of ITM.
Role Responsibilities
* Oversee and manage the key content assets (website, social, video, newsletters, email, etc.) for ITM.
* Track key metrics such as brand awareness, engagement, conversion, and loyalty.
* Manage the Marketing budget and report ROI and analyses results on all marketing campaigns, generating actionable insights.
* Manage social media accounts daily ensuring consistent and compelling content creation and promotion and progress to 100K followers.
* Report on KPIs including followers, click-through, impressions, etc.
* Implement effective advertising strategy to fulfil ITM's remit of securing foreign direct investment
* Manage promotion and media coverage for Irish EBF Barrier Trials and IRE incentive.
* Work all Irish sales providing social media and media coverage, promoting ITM's client services.
* Organise and promote the annual ITM Irish Stallion Trails at over 35 stallion farms across Ireland, utilising all available media and digital channels
* Implement effective email marketing strategy targeting existing clients and seeking to reach new ones
* Represent ITM at industry events, communicating the unique selling proposition of ITM to potential clients
* Assist visiting international clients and industry groups with itineraries and industry contacts
* Maintain excellent relationships with industry and general media partners, supporting the issuing of press releases and information updates as necessary.
* Support the ITM team in the production of marketing materials, distribution of brand materials, information, etc.
* Work closely with the CEO of ITM on all marketing priorities.
Skills and Experience
* A thorough knowledge of Irish horse racing and breeding is essential.
* A relevant marketing qualification with a thorough understanding of digital marketing and practical experience in online & social media marketing.
* A team player with excellent project management, communication and organisational skills along with the ability to work to tight deadlines.
* Experience organising and hosting events.
* As racing is a seven-day business, flexibility in relation to working hours is required.
* A full clean driving license is essential for this role.
Key Capabilities
Customer Focus
Consistently makes decisions focussing on customer needs.
Ensures customer impact is considered in all decisions.
Sets a north star in comms planning to drive awareness, engagement and loyalty.
Balances the purpose and needs of the business with the customer requirement.
Identifies, mitigates and monitors all unintended customer consequences as a result of business decision.
Drives pace and urgency around meeting customer needs and driving customer satisfaction.
Developing Self
Uses feedback to actively work on personal and professional development.
Seeks out opportunities to develop internal knowledge in support of the business.
Proactively focuses on opportunities for development - technical learning and external networking opportunities.
Develops professional "self" through feedback, being curious and awareness of business requirements.
Is open to new ideas to drive continuous improvement mindset within the department and across the business.
Energy and Pace
Identifies and articulates own goals and objectives ensuring objectives are relevant and add value to the business and illustrate value for money in terms of inputs and outcomes.
Prioritises and manages operational day to day constantly stretching thinking and contributions.
Implements activity relevant to timeframes and support colleagues to deliver results.
Considers the impact of all activity and maintains a positive mindset for achievement.
Encourage enthusiasm for pace and delivery in all interactions with colleagues.
Innovation and Change
Challenges status quo considering current best practice and industry standards taking advantage of technology and encouraging the appetite for change.
Spots opportunities that can add value and implements plans to obtain advantage.
Identifies barriers to change and uses relationships to influence and gain support for change.
Shares success stories with other teams to ensure innovation and change is on the agenda for every team.
Leadership
Motivates and empowers others through a 'can do' approach and drives longer term planning within the team.
Understands strategic intent and bigger picture and aligns with objectives and messaging for the organisation ensuring observed behaviours embrace and support change.
Illustrates leadership in response to exceptional circumstances or moments of crisis.
Illustrates leadership among colleagues by being decisive and accountable for actions.
Team
Encourages others to stretch themselves and their thinking and creates opportunities for others to grow.
Works in cross functional teams ensuring inclusion of all personality types and skillsets to get the job done.
Drives results by ensuring accountability for self and others.
Clearly puts the department objective and the sider organisation at the forefront of all activities.
Users interpersonal understanding to manage department and stakeholder relationships.
HRI places a strong emphasis on diversity, inclusion, and equality at all levels of the organisation. Any candidate who requires reasonable accommodations at any stage of the selection competition should indicate their requirements. Any queries in relation to any disability or other issue which may be addressed through making such reasonable accommodations can be addressed to or telephone Appointment to this role is subject to the candidate's eligibility to work in Ireland. HRI is an equal opportunities employer.