Join to apply for the Marketing Acquisition Manager role at Virgin Media Ireland
Join to apply for the Marketing Acquisition Manager role at Virgin Media Ireland
Marketing Acquisition Manager, Virgin Media Ireland
About Virgin Media:
Virgin Media is the leading connected entertainment cable and broadcast business in Ireland. Every day we deliver connections that really matter for thousands of people, with multi award-winning services including superfast broadband, TV, mobile and home phone. Our Virgin Media Business division provides the fastest broadband speeds and connectivity solutions for entrepreneurs, businesses and the public sector.
Virgin Media Television, our broadcast division, is Ireland’s number one commercial public service broadcaster offering three free-to-air channels: Virgin Media One, Virgin Media Two, Virgin Media Three, as well as the Virgin Media Player. We are a significant investor in home produced content, including news, current affairs and drama, as well as offering the best in international programming. Virgin Media More, a platform exclusive channel for Virgin TV customers, offers the very best of first look premium content, including ground-breaking Irish and International drama, documentaries & sport. Our advertising sales agency, Virgin Media Solutions, creates unique, innovative campaigns for our business and for third party clients across the UK and Ireland.
Virgin Media is part of Liberty Global, one of the world’s leading converged video, broadband and communications companies with operations in seven European countries. Liberty Global is a founding member of the European Green Digital Coalition and is included in the prestigious Dow Jones Sustainability World Index. Following the challenges brought about the global pandemic, the power of connectivity to deliver positive, meaningful change to people’s lives has never been clearer. Our inclusion in these prestigious indices for the ninth year running attests to our long-standing commitment to the importance of sustainability and ensuring that we are strong corporate citizens as well as responsible stewards of the environment across the markets in which we operate.
For further information please visit: www.virginmedia.ie
About the Role:
We are seeking a dynamic and experienced Marketing Acquisition Manager to join our team. The ideal candidate will be responsible for leading, aligning, and driving all activities that contribute to acquisition performance, with a strong focus on Direct Marketing, Demand Generation, Digital marketing, retail and other relevant channels. This role is pivotal in shaping and executing strategies to attract new customers while maximizing commercial opportunities and aligning closely with our propositions and sales channel teams.
Specific Duties & Tasks:
* Develop and implement comprehensive acquisition strategies that align with company objectives, market trends, and customer insights.
* Oversee marketing efforts across our retail and partner network – store visual identity and fit-out, roll-out of retail campaigns in-store, collaborating with internal retail sales teams and external franchise partners to optimise retail brand experience and sales.
* Oversee the planning, execution, and optimization of direct marketing campaigns across various channels including email, SMS, direct mail, etc. with a clear focus on new development penetration and conversion.
* Drive demand generation initiatives through targeted campaigns, partnerships, events, and other relevant activities to generate leads and opportunities.
* Oversee the digital marketing strategy and collaborate with digital marketing teams to optimize online presence, increase visibility, and drive paid and organic traffic through optimization of SEO, Search and Display
* Develop marketing tactics to upsell additional services or products at the point of sale to new customers, maximizing revenue opportunities across TV, Mobile and other services.
* Identify and cultivate strategic partnerships and affiliate relationships to expand reach and acquire new customers through referral programs.
* Monitor demand and campaign performance, conduct regular analysis, and provide actionable insights to optimize campaigns, improve conversion rates, and achieve acquisition targets.
* Manage acquisition budgets effectively, ensuring optimal allocation of resources to achieve maximum impact and efficiency. Oversee the overall marketing budget and coordinate monthly reporting between marketing and the finance departments.
* Collaborate with web development and UX/UI teams to optimize landing pages and conversion funnels, improving conversion rates and overall campaign performance.
* Work on improvements to the customer journey from awareness to conversion (Lead to Order), identifying touchpoints and opportunities to optimize the acquisition process.
* Implement lead management processes and systems to capture, track, and nurture leads effectively through the sales funnel.
* Work closely with sales teams to align acquisition efforts with sales strategies, provide support with lead generation, and ensure seamless handoff of leads.
* Conduct A/B testing, multivariate testing, and other experiments to optimize campaign elements, messaging, and creative assets for improved performance.
* Ensure compliance with relevant regulations, such as data privacy laws (e.g., GDPR), telecommunications regulations, and advertising standards.
* Keep abreast of industry trends, emerging technologies, and best practices in acquisition marketing to maintain a competitive edge and drive innovation.
Skills & Expertise:
* Bachelor’s degree in Marketing, Business Administration, or related field. Post-graduate qualification preferred
* 5 years + of success in marketing acquisition roles
* Strong experience in direct marketing, demand generation, SEO, and other relevant acquisition channels
* Commercially astute with a deep understanding of marketing metrics, ROI analysis, and budget management
* Excellent analytical skills with the ability to interpret data, generate insights, and drive data-led decision-making
The Person:
* Exceptional leadership and communication skills with the ability to collaborate effectively across functions and lead cross-functional teams. This role has 2 direct reports.
* Creative thinker with a strategic mindset and the ability to develop innovative and effective acquisition strategies.
* Results-driven with a passion for driving growth, achieving targets, and delivering exceptional customer experiences.
* First class problem solving skills who gets to the heart of the matter
* The ability to communicate effectively and efficiently with the business while ascertaining the key impact/detail behind the issue/request
* Ability to work in a fast paced environment, be flexible and embrace change
Virgin Media is an equal opportunities employer. Having a diverse workforce is critical to the success of our business.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Other
* Industries
Telecommunications
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