About the Role:
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Kearys Motor Group is seeking a highly motivated and experienced Senior Marketing Executive to join its dynamic team based in Cork. As a key member of the marketing department, you will play a crucial role in driving business growth through innovative marketing strategies and exceptional customer engagement.
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Key Responsibilities:
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* Develop and execute fully integrated marketing campaigns across digital and traditional channels, working closely with the Head of Marketing to ensure alignment with commercial objectives.
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* Manage digital campaigns including Google Ads, SEO-optimised landing pages, email/SMS marketing, and social lead generation, driving continuous performance optimisation based on campaign data and analytics.
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* Plan and execute various marketing events, including product launches, brand ambassador initiatives, promotions, and internal engagements, ensuring alignment with commercial objectives.
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* Uphold and evolve the Kearys Motor Group brand through consistent messaging and innovative marketing approaches, producing high-quality content across platforms, including video.
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* Own the content calendar and execution across all social media channels, ensuring regular, engaging, and relevant communication to grow online presence and community interaction.
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* Leverage CRM to deliver data-driven, personalised communications that strengthen customer engagement and retention, identifying and implementing opportunities to improve customer journey touchpoints and conversion.
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* Maintain accurate marketing databases and draw actionable insights from both qualitative and quantitative data, delivering weekly and monthly performance reports that inform strategic decisions and uncover opportunities.
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Requirements:
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* Bachelor's degree in Marketing, Business, or a related field.
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* Minimum of 3 to 5 years of experience in a marketing role, preferably within the automotive industry.
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* Strong project management and organisational skills with a high attention to detail, excellent written and verbal communication skills, and proficiency in digital marketing tools and platforms.
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* Creative thinking and the ability to develop innovative marketing strategies, strong analytical skills, and the ability to interpret data to make informed decisions.
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* Ability to work collaboratively with cross-functional teams and external partners, passionate about marketing and staying updated on industry trends, and ability to work under pressure and meet tight deadlines.
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What We Offer:
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* 31 Days Paid Leave (inclusive of public holidays), Company Pension, Healthcare Scheme, Employee Volunteer Day, Bike to Work Scheme, Referral Bonus, Milestone Programme, Professional & Personal Development, Rewards & Recognition, Employee Wellbeing Programme, 24/7 Employee Assistance Programme, Death in Service Benefit, Long Term Disability Scheme, Tax Saver scheme, Employee Recognition Programme, Sports and Social Club.
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