Location:
On site / Ballycasheen, Co.
Kerry, V93 D763, Ireland
job type:
Fixed Term / Full-time
Sector and subsector:
Arts | Marketing
Salary:
Negotiable Salary
Role Overview
The Customer Retention Manager is responsible for maximising the lifetime value of the company's global customer base through strategic CRM and lifecycle marketing initiatives.
The role focuses on developing strategies that encourage repeat purchases, increase customer engagement, and strengthen long-term customer relationships.
This role requires a strong understanding of customer behaviour, marketing automation, segmentation, and data-driven decision making.
Key Responsibilities
Develop and implement customer retention strategies across email marketing, SMS marketing, and loyalty initiatives
Manage and optimise CRM platforms and marketing automation tools
Analyse customer data to identify behavioural trends, segmentation opportunities, and retention drivers
Develop lifecycle marketing programmes that encourage repeat purchases and strengthen customer relationships
Work closely with acquisition teams to ensure seamless customer journeys from first purchase through repeat engagement
Monitor key metrics including repeat purchase rate, customer lifetime value, email engagement, and retention rates
Design and implement loyalty programmes, referral initiatives, and customer engagement campaigns
Continuously test and optimise retention strategies to improve performance
Manage and mentor CRM and retention marketing team members
Candidate Requirements
Minimum of three years management experience within CRM, retention marketing, or lifecycle marketing
Strong understanding of email marketing platforms, customer segmentation, and marketing automation
Experience managing large customer databases and customer engagement strategies
Strong analytical skills and ability to translate customer data into actionable insights
Degree or Master's qualification in Marketing, Data Analytics, Business or related discipline preferred
Experience working with international customer bases is advantageous
Apply for this position
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Are you eligible to work in Ireland?
Are you available to work full time?
Do you currently have a PPS Number?
Do you have a minimum of three years Management Experience?
Are you available to work on site in Killarney, County Kerry
Have you been referred to this job by a current Aran Sweater Market employee?
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