Job Title: Marketing Manager
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Job Description
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We are seeking a highly motivated and experienced Marketing Manager to join our team. The successful candidate will play a pivotal role in driving revenue growth by overseeing all sales and marketing efforts.
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The Marketing Manager will be responsible for increasing ticket sales for theatre events, promoting MICE (Meetings, Incentives, Conferences, and Events) sales, and building lasting corporate relationships. This individual will also oversee the marketing of all outlets, including the Yew Tree Cafe, Green Room Bar & Restaurant, hotel rooms, and event spaces.
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The role involves creating and managing campaigns to increase foot traffic and sales, with an emphasis on cross-promoting various services. Additionally, the Marketing Manager will work closely with internal teams and external partners to develop and implement strategic marketing campaigns that enhance brand awareness, increase sales, and position the venue as a top destination for Entertainment, business and leisure.
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Key Responsibilities
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1. Plan and direct day-to-day operations of the sales & marketing function to ensure maximum revenue & profitability.
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2. Develop and oversee all Social Media activation to ensure ROI.
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3. Attend consumer and trade promotions as required and schedule relevant individual promotions for the hotel.
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4. To ensure accurate processing, distribution, recording/filing and follow up of all sales correspondence, including execution of contracts, quotations, confirmations, cancellations, etc.
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5. Utilise CRM system for client database building.
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6. Identify key competitors and carry out regular competitor analysis, monitoring their performance, rates and sales activity.
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7. To protect and promote the image of the hotel at all times, both in print and verbally.
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Ticket Sales & Theatre Marketing
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The Marketing Manager will be responsible for developing and implementing strategies to drive ticket sales for theatre performances, festivals, and special events. They will coordinate promotional campaigns across digital, print, and media channels to increase awareness and attendance.
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Leveraging audience insights and data, the Marketing Manager will tailor marketing campaigns to improve conversion rates.
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MICE (Meetings, Incentives, Conferences & Events)
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The Marketing Manager will lead sales initiatives to promote TF Royal Theatres meeting and conference spaces to local, national, and international clients. They will identify new MICE opportunities and cultivate strong relationships with corporate clients, event planners, and key decision-makers.
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The Marketing Manager will develop and execute targeted marketing strategies to position the venue as a leading MICE destination in the region.
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Building Corporate Relationships
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The Marketing Manager will establish and nurture corporate partnerships to expand the venues market reach and drive group bookings. They will collaborate with corporate sponsors for events and create mutually beneficial marketing initiatives.
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The Marketing Manager will develop loyalty programs or corporate packages for repeat business, including meeting room bookings, accommodation, and event tickets.
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Marketing of All Outlets
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The Marketing Manager will oversee the marketing of all TF Royal Hotel & Theatre outlets, including the Yew Tree Cafe, Green Room Bar & Restaurant, hotel rooms, and event spaces. They will create and manage campaigns for each outlet to increase foot traffic and sales, with an emphasis on cross-promoting various services.
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The Marketing Manager will manage digital marketing strategies, including website content, SEO, social media, email newsletters, and paid ads.
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Required Skills and Qualifications
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* A minimum of 5 years' experience in sales and marketing, preferably in the hospitality, entertainment, or events industry.
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* A proven track record of driving ticket sales and building successful corporate partnerships.
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* Strong knowledge of MICE sales and event management.
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* Experience with digital marketing tools, SEO, and social media platforms.
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* Excellent communication, negotiation, and relationship-building skills.
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* The ability to lead a team, manage multiple priorities, and work collaboratively across departments.
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* Strong analytical skills and experience using data to drive decision-making.
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* Creative and strategic thinking with a passion for driving results.
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Benefits
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* A very attractive package for the right person.
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* A laptop.
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* A mobile phone.
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* Parking.
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About Us
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We offer a dynamic, fast-paced environment where you can make a significant impact on the growth and success of our cultural and hospitality venue.
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You will have the opportunity to shape the future of our organisation, driving both business and community engagement while showcasing our diverse range of events and services.
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This is a unique chance to join a talented team and contribute to our continued success.