Job Title:
Digital Marketing Manager
Location:
Ireland (Hybrid / On-site depending on business needs)
Department:
Marketing / Growth
About the Role
We are seeking an innovative and data-driven
Digital Marketing Manager
to lead digital strategy and execution for our Ireland market. You will own the planning, implementation, and optimization of digital marketing campaigns designed to increase brand awareness, generate high-quality leads, and support overall business growth.
This role requires a creative thinker with strong analytical capabilities and hands-on experience across digital channels.
Key Responsibilities
* Develop and execute digital marketing strategies aligned with Ireland market goals
* Manage multi-channel campaigns including SEO, SEM, email, paid media, and social platforms
* Oversee content creation, website updates, and digital brand messaging
* Track campaign performance with analytics tools and deliver data-driven insights
* Manage digital advertising budgets and improve ROI through continuous optimization
* Lead marketing automation, CRM integrations, and audience segmentation initiatives
* Collaborate with Sales, Brand, and Product teams to support go-to-market activities
* Monitor market trends, competitor insights, and emerging technologies
* Report results to senior leadership and recommend growth improvement actions
Requirements
* Bachelor's degree in Marketing, Communications, Digital Media, or related field
* 4–6+ years of digital marketing experience with proven campaign success
* Strong knowledge of SEO/SEM, Google Analytics, Meta Ads, PPC, and marketing automation
* Content strategy experience across web and social media platforms
* Excellent project management, communication, and creative problem-solving skills
* Proficiency with analytics dashboards and CRM/marketing tools (e.g., HubSpot, GA4, LinkedIn Campaign Manager)
Preferred Qualifications
* Experience in B2B or SaaS digital environments
* Familiarity with Ireland digital audience behaviors and market competitiveness
* Certifications in Google Ads, Analytics, or similar platforms
What We Offer
* Competitive Ireland-based salary package with bonus potential
* Hybrid work model and flexible working arrangements
* Professional development and learning opportunities
* A dynamic, collaborative, and results-driven marketing culture
* Opportunity to drive impactful digital growth initiatives