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Product marketing manager

PIS GROUP
Product marketing manager
Posted: 27 October
Offer description

Job Title:Product Marketing ManagerLocation:IrelandAbout the RoleWe are seeking a strategic and data-driven Product Marketing Manager to lead go-to-market initiatives and elevate product positioning in the Irish and international markets. You will work closely with Product, Sales, and Marketing teams to define messaging strategies, deliver compelling product stories, and support market expansion.Key ResponsibilitiesDevelop product positioning, value propositions, and messaging tailored to target audiencesLead go-to-market (GTM) strategies for new product launches and enhancementsConduct customer and market research to identify opportunities and competitive insightsCreate marketing collateral including website content, case studies, and sales enablement materialsWork cross-functionally with Product teams to understand roadmap and feature prioritiesPartner with Sales to support training, tools, and campaigns that drive conversionsMonitor product performance and optimize marketing strategies based on analyticsRepresent the product in customer conversations, webinars, and internal presentationsRequirementsBachelor's degree in Marketing, Business, Communications, or related field3+ years of experience in product marketing or similar rolesStrong understanding of B2B technology or SaaS industry preferredExcellent storytelling and content creation skillsProficiency with analytics tools and CRM/automation platformsStrong cross-functional collaboration and project management skillsWhat We OfferCompetitive salary and performance-based bonusesProfessional growth and leadership development opportunitiesHybrid working environment in IrelandSupportive, global, and innovative work culture

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