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Product & marketing manager, medical

Longford
Avery Dennison Corporation
Product marketing manager
€60,000 - €80,000 a year
Posted: 1 September
Offer description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions to optimize labor and supply chain efficiency, reduce waste, and promote sustainability, circularity, and transparency. Our products include labeling and functional materials, RFID inlays and tags, software applications connecting physical and digital assets, and solutions that enhance branded packaging and information display, improving customer experience. Serving industries such as home and personal care, apparel, retail, e-commerce, logistics, food, pharmaceuticals, and automotive, we employ approximately 35,000 employees across more than 50 countries. Our 2023 sales were $8.4 billion. Learn more at www.averydennison.com.

Avery Dennison is an equal opportunity employer. Please contact us at [email protected] for support with reasonable accommodations during the application process.


Job Description

Avery Dennison Medical is seeking a Product & Marketing Manager to drive revenue growth, profitability, and product lifecycle management for our Medical/MedTech portfolio. This role supports Sales, R&D, New Product Introduction, Finance, Engineering, Operations, and Supply Chain Management. The ideal candidate thrives in a fast-paced, entrepreneurial environment and is passionate about growth and calculated risk. Avery Dennison Medical is a white label contract manufacturer of medical devices, serving clients across Europe, the USA, and Asia. We offer solutions compliant with FDA 21CFR and EU CE/MDR standards, with a Center of Excellence in Longford featuring Cleanroom manufacturing, Advanced R&D, and Plant Operations.

Key Responsibilities:

Product Management & Support:

* Lifecycle Management: Define and execute PLM activities, including new product launches, line extensions, cost reductions, and service guideline updates.
* Pricing & Commercial Terms: Develop and implement competitive pricing strategies and commercial terms with Sales; lead cost-down initiatives.
* Market Segments: Focus on Ostomy, Wound Care, Negative Pressure Wound Therapy Drapes, and Skin Care.
* Commercial Analytics:
* Pricing: Lead a Pricing Steering Group, build new pricing plans, manage dynamic pricing, and track KPIs.
* Market Intelligence: Develop SME expertise, conduct research on product category dynamics, competitive analysis, and payer analysis.
* Legal & Contracts: Manage commercial agreements, IP protection, and service/supply agreements with Legal.
* Service Guidelines: Establish service guidelines with Supply Chain and Sales, aligning with product performance and customer expectations.
* Collaboration: Work with R&D on market intelligence and portfolio gaps.
* Sales Enablement: Drive application-focused sales tools, data sheets, and training materials.
* Product Oversight: Maintain global product overview and coordinate sampling.

Marketing:

* Trade Show Management: Lead coordination of Medica, Dusseldorf trade show, including booth management, logistics, and team planning.
* Communication & Promotion: Manage campaigns (literature, brochures, newsletters, sales actions) and support local sponsorship.
* Collaboration: Liaise with the Medical Tapes Division (US & Belgium) on global offerings, branding, and digital/physical promotions.

Administrative:

* Leadership Team: Support strategic decision-making and team engagement.
* New Product Development: Lead cross-functional initiatives, providing market insights with R&D, Sales, and Marketing.
* NPI Process: Support NPI activities, including gate reviews and R&D updates; manage inter-company sales and Salesforce.
* Budget Management: Maintain department budget and plan future requirements.
* Travel Coordination: Plan travel calendars with the Commercial Team.

Revenue & Profit Growth: Manage product portfolio to optimize growth. Collaborate on strategic and operating plans. Address localization needs, including artwork changes and translations.

Growing the Business:

* Sales Partnership: Accelerate growth and support product development.
* External Engagements: Participate in customer visits and events to understand market trends and regulatory requirements.
* Strategic Planning: Liaise with the General Manager, Commercial, and R&D on strategic planning.
* Profitability Monitoring: Monitor product profitability with Finance.
* Market Analysis: Maintain analysis on trends, size, and competitive solutions.


Qualifications

Ideal Requirements:

* 5+ years in Product Management, R&D, or Commercial roles in MedTech, managing technical product lines in a B2B environment. Strong collaboration, analytical, and negotiation skills.
* Bachelor's degree in engineering, commerce, or finance. Financial and business acumen. Understanding of regulatory affairs (FDA 21CFR, EU CE/MDR).
* Strong communication skills in English. Critical thinking and strategic influence abilities.

Advantageous Requirements:

* MSc or additional qualifications in technical or commercial fields.
* Experience in Ostomy, Wound Care, Negative Pressure Wound Therapy, or Skin Care markets.
* Willingness to travel internationally (10-20%) and visit the office/manufacturing site regularly. Location: Longford, Ireland. Remote working possible after a trial period.
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