Digital Marketing Specialist
About the Role
We are seeking an experienced Digital Marketing Executive to join our team at Birr Castle Demesne. The successful candidate will have excellent knowledge and experience of digital marketing principles and practices, as well as strong analytical and problem-solving skills.
Key Responsibilities
1. Develop and implement a comprehensive digital marketing strategy to achieve sales goals and increase market presence.
2. Manage social media advertising and content calendar, generating engaging content to attract and retain customers.
3. Deliver high-quality photo and video assets and maintain an up-to-date content bank.
4. Provide regular analytical reports using various tools to track campaign performance and make recommendations for improvement.
5. Design and optimize email marketing campaigns to members and segmented audiences.
6. Manage targeted search engine marketing and search engine optimization campaigns, including keyword research and implementation.
7. Inform senior management of online reputation via review websites and agree management of same.
8. Manage customer relationships through the CRM system, including contact management, segmentation, email marketing, and reporting.
9. Create compelling copywriting for multiple digital channels, campaigns, and promotions.
10. Ensure website content is current and accurately represented.
11. Support PR efforts to facilitate special groups and events.
12. Collaborate with tourism partners to create engaging content and promote seasonal activities.
13. Contribute to event planning, coordination, and implementation, as well as deliver ad-hoc projects.
Requirements
1. Third level qualification in Digital Marketing or related field.
2. Minimum of 2-3 Years experience in a similar role.
3. Excellent knowledge and experience of digital marketing principles and practices.
4. Strong analytical and problem-solving skills.
5. Proven track record of delivering successful digital marketing campaigns.
6. Familiarity with marketing databases, email marketing, and Google analytics.
7. Proficient knowledge of Microsoft Office (Excel, PowerPoint, Outlook).
8. Full driving license is required.