Overview
This is not a product awareness role. We’re looking for a leader of people—someone who can drive commercial performance through clarity, coaching, and a sharp focus on metrics that matter. You’ll shape a national sales strategy across two jurisdictions, manage and develop a high performing team, and translate data into action. Agricultural experience is advantageous but not essential. If you understand how to motivate, measure and multiply the impact of a sales force, we want to hear from you.
Why this role matters
Numbers that move the needle: We’re growing year‑on‑year and manage a multi million euro & sterling business across Ireland. The results of your decisions will be seen in the numbers—week in, week out.
People at the centre: Our sales force is strong and growing; your leadership will sharpen their edge and keep our farmer‑focused culture alive.
National canvas: From Cork to Belfast, you’ll steer strategy, segment by segment, customer by customer, unlocking new revenue in both existing and new markets.
What you’ll do
* Build data‑led strategy: Turn market intelligence, CRM analytics and sales data into a clear sales play book.
* Own the scoreboard: Set KPIs, track them in real time and course‑correct fast.
* Coach for elite performance: Run a structured development programme, ride‑alongs, analytics reviews, and skills boot camps for every team member.
* Grow the team: Spot and hire high‑potential talent if they can sell, we want them.
* Deepen partnerships: Use insight‑driven account plans to strengthen loyalty and up-sell our expanding genetics and tech portfolio.
* Collaborate cross‑functionally: Work hand‑in‑glove with Marketing, Science and Operations to align offers and maximise margin.
Must‑have
* Proven record smashing national sales targets (we’ll ask for numbers).
* 3+ years leading field & inside sales teams, ideally 10+ heads.
* Persuasive communicator—boardroom to barnyard
* Exposure to agriculture, animal health or life‑sciences sectors.
* Professional coaching or mentoring qualification.
* A degree helps—but results speak louder than certificates. If you’ve built elite teams and crushed quotas, talk to us.
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