Join to apply for the Senior Growth Manager, UKI & EMEA role at Rippling
About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America\'s best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.
About The Role
Scaling to $1B ARR and beyond means we need to scale our marketing initiatives in international markets, and that’s where you come in. Our team’s job is to maximize revenue by efficiently driving sales demos that convert into closed won deals. We do that by running marketing experiments across multiple channels, then rapidly scaling the ones that work.
In this role, you’ll own our direct-to-demo high-intent motion to drive qualified demos for new logo sales within the UK, and potentially other parts of EMEA. You will manage a multi-million dollar annual budget, optimizing performance across existing paid social channels like LinkedIn and Meta, and you will run experiments on other channels like email, review sites and more.
This role is highly cross-functional. You’ll partner closely with our engineering, revenue operations, analytics, marketing operations, and sales teams to help Rippling win. Your initiatives will directly affect the growth trajectory of all Rippling’s international markets, including APAC, which have a material impact on Rippling’s enterprise value.
What You Will Do
* Manage a 7-figure annual budget efficiently, hitting or exceeding targets by continuously optimizing channel and campaign allocations on paid social platforms
* Develop channel strategy by understanding our products, buyer pain points, and channel dynamics. Build experimentation roadmaps grounded in sound hypotheses and test & learn. Scale what works
* Create a plan for scaling and testing email and review site channels to expand our audience reach of key personas in finance, HR, and IT across UKI & EMEA
* Improve campaign efficiency by concepting more resonant creative / graphics, improving qualification processes and lead gen flow, and testing novel technological innovations
* Build and manage relationships with internal teams across brand, analytics, product management, product marketing, sales, and more
* Analyze data to understand what’s working and what’s not—from reading replies to writing SQL and hopping into Excel
* Proactively share insights and wins across the marketing team. You will find successful campaigns/tactics that Rippling roles out across the entire organization
What You Will Need
* 3-5+ years of experience doing both quantitative and qualitative work in a fast-paced environment
* Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges. You have a growth mindset and readily look for feedback on how to improve.
* Cross-functional communicator: you communicate proactively and effectively, marshaling internal resources and external partners to keep operations running smoothly
* Stellar written and verbal communication skills. You have an eye for good email & ad copy, and know how to get in the heads of our prospects
* Structured, data-driven problem-solving: able to analyze data to uncover insights, in SQL or Excel, to optimize performance towards your goals
* Inbox 0 mindset: ability to prioritize tasks effectively and handle multiple projects and timelines
* Hackiness and creativity: constantly generating new ideas and eager to experiment
* Taking initiative: dive deep into quantitative and qualitative signals throughout the funnel to find challenges and solutions
* Bias to speed: we move quickly and expect you to set a similar pace
* (Nice to have) German fluency
Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (within 40 miles of a Rippling office), Rippling considers working in the office three days a week under current policy to be an essential function of the role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with ranges below based on location; see which tier applies to your location here.
The pay range for this role is:
* 69,000 - 120,750 GBP per year (GB)
* 78,000 - 136,500 EUR per year (IE)
* 126,000 - 220,500 USD per year (US Tier 1)
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