Overview
Brand Management & Digital Marketing Executive (Irish & Mandarin-speaking Markets) – Winsome Cash Limited (Trade Name: The Nail Lounge).
Location: Galway, Co.
Galway, Ireland.
Ref: #JOB- .
Company details are confidential.
Application Details
In order to work in Ireland a non-EEA National, unless exempted, must hold a valid employment permit.
Please review the eligibility and requirements for an employment permit if you are unsure of your eligibility to apply for this vacancy.
Responsibilities
Brand Management: Manage the company's brand visualisation and design, creating and adapting visual assets such as logos, branded layouts, and promotional imagery in line with the brand's overall style.
Brand positioning: Develop and refine the company's brand positioning, ensuring alignment with services, customer experience, and target markets.
Localization: Manage brand and design adaptations for Asian markets, including Mandarin Chinese localisation of brand and marketing content for Asian-facing digital platforms.
Offline materials: Design and prepare offline brand materials for The Nail Lounge, including in-salon visuals, printed promotional materials, signage, and event-related displays, in line with brand guidelines.
Digital Marketing – Irish Market: Create and curate engaging digital content (posts, short-form videos, branded graphics) to promote services, seasonal offers, and brand campaigns; plan and schedule content across Instagram, Facebook, and TikTok; coordinate limited paid promotional activities and local influencer collaborations; maintain email marketing campaigns; contribute to website updates in line with promotions and brand messaging.
Digital Marketing – Mandarin-speaking Markets: Plan and manage Mandarin-speaking digital marketing activities, delivering market-specific strategies across WeChat, Xiaohongshu and Douyin; create, translate, and oversee Mandarin content ensuring localisation and brand consistency; establish and manage online booking workflow for Mandarin-speaking customers across Mainland China, Hong Kong, Malaysia, etc.
; manage online brand engagement and content responses per brand guidelines.
Qualifications & Requirements
Fluent in Mandarin Chinese and English with ability to localise brand and marketing content.
Bachelor's degree in Art, Design, Digital Media, or a related creative field.
At least 1 year of experience in brand, digital marketing, design, or a related role.
Experience with Mandarin-speaking marketing or social media platforms is preferred.
Good understanding of Irish and Asian cultural contexts and their brand communications.
Career Level
Entry Level
How to Apply
Please apply to this vacancy by the following means demonstrated in the original posting.
#J-*****-Ljbffr