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Job Title: CRM Campaign Lifecycle Manager
Location: Hybrid, Ireland
Job type: Full-time Permanent
Overview
Our client is Ireland's fastest growing and most innovative online broker with an exciting new opportunity for a proven CRM Campaign & Lifecycle Manager to own the strategy and delivery of CRM Comms across the full marketing lifecycle and retention journeys for one of Ireland’s leading digital brands.
Key Responsibilities
* Launch, monitor and refine campaigns on an ongoing basis, proactively identifying opportunities to improve performance.
* Analyze and report on campaign results, tracking KPIs and delivering actionable insights for continuous improvement.
* Represent CRM in wider projects, ensuring campaigns meet business needs and are delivered to the highest standard.
* Ensure CRM activity is aligned with business goals, working closely with Brand, Sales, Data and IT.
* Deliver measurable improvements in retention and engagement.
* Journey maps and campaign calendars.
* Lead Comms journeys and campaigns – copy, design, targeting set‑up, etc.
* Test plans and learning summaries.
* Any other ad‑hoc duties as deemed appropriate.
Candidate Experience & Qualifications
* Minimum 3 years’ experience in similar CRM Campaign Lead role, with proven ability to independently plan, build and execute campaigns across email and SMS essential.
* University Degree in Marketing, Information Technology, Business Studies/Management, or related fields.
* Strong hands‑on experience in campaign execution: copywriting, segmentation, automation set‑up, creative liaison, testing, deployment and post‑campaign analysis.
* Extensive experience using CRM platforms is required.
* Comfortable using Tableau or Power BI reports to read data, interpret trends and derive actionable insights to present to key stakeholders.
* Strong understanding of CRM systems, customer journeys and data‑led marketing.
* Analytical mindset with the ability to translate campaign data into actionable insights for optimisation.
* CRM channel planning (email, SMS, in‑app, push).
* Test design and execution (A/B, multivariate).
* Collaboration with data and creative teams to translate insights into messaging.
* Journey orchestration, personalization logic, dynamic content set‑up.
* Audience segmentation and QA of targeting logic.
* Technical understanding of CRM data flows and integration points.
* Highly organised, detail‑oriented and able to manage multiple campaigns simultaneously.
* Proactive, commercially minded and confident in taking full ownership of campaigns end‑to‑end.
* Excellent written and verbal communication skills, able to work cross‑functionally.
Additional Competencies & Skills
* Commercially minded and target driven by achieving exceptional results.
* Innovative, ambitious and driven to make an impact through data and analytics.
* Confident team‑player, who wants to drive change by challenging the status‑quo.
* Ability to prioritise activities and multi‑task, with drive to optimise the level and quality of service delivery.
* Excellent interpersonal skills and an ability to communicate effectively with senior stakeholders and management.
* Self‑motivated, with a clear ability to use own initiative.
All potential candidates must hold a valid working visa and be currently living in Ireland to be considered.
Salary + package will depend upon relevant experience. For a confidential discussion, feel free to contact Ken Carney on +353 871368000 or email ken@phoenixredtalent.com
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