Sales Development Executive (Entry Level)
Join to apply for the Sales Development Executive (Entry Level) role at Sazerac Ireland.
Company/Location
Dublin, Ireland
Job Description / Responsibilities
* Win distribution and drive rate of sale of a portfolio of world-renowned, award-winning spirits brands in the Irish On-Trade and/or Off-Trade through structured selling technique and commercial acumen with activation programmes in key outlets within a territory.
* Manage a core number of accounts within a territory to deliver the On Trade and/or Off-Trade brand building plan and activation programme (e.g., activation, Perfect Serve, Sampling, Tailored Competitions, Menu Presence, and permanent brand visibility).
* Meet Key Performance Indicators including Daily Call-Rate, Distribution Growth, Rate of Sale Growth, Volume Targets, and Debt Management.
* Develop tailored solutions for outlets to achieve preferred partner status and provide expert advice on the Spirits Category using segmentation models.
* Deliver brand training modules to educate trade professionals and coordinate with Brand Managers/Sales Managers as appropriate.
* Record outlet information and activation data using required technology and present relevant findings.
* Manage budgets to deliver KPI targets such as pouring accounts, menu presence, listings, activation, incentives, distribution, NBD growth, and ROS acceleration.
* Identify opportunities via market intelligence and networking to target the right consumers.
* Plan and manage daily activities to ensure coverage at key trading times; this may involve evening work and travel within a reasonable distance of the core area.
* Equip customers to promote the Brand to consumers and develop champions/ambassadors for the brands.
* Develop and strengthen relationships with key wholesalers.
* Complete all administrative requirements on time and in full.
* Demonstrate planning, organisation, and initiative in executing activities.
* Communicate clearly and effectively in both individual and group settings.
* Deliver high-quality service to internal and external customers.
* Follow a proven sales method while adapting style as needed.
* Develop a comprehensive understanding of the business area and its impact on the wider organisation.
* Demonstrate a willingness to grow skills and maximise potential and career ambitions.
Qualifications / Requirements
* 1-3 years’ experience in sales within the FMCG sector.
* Experience in alcohol sales is a plus.
* Broad knowledge of Irish On-Trade & Off-Trade with strong commercial experience, ideally in spirits.
* Understanding of brand building with a track record of delivering commercial results.
* Strong influencing and negotiation skills with ability to build relationships at all levels.
* Experience activating brands in On-Trade and/or Off-Trade.
* Balance between commercial delivery and brand-building focus.
* Strong IT skills and ability to use data to interpret insights and build plans.
* Strong presentation skills with experience delivering trainings.
* Hospitality industry experience (bartending/mixology) is an advantage.
* Commercial and financial acumen with ability to build compelling customer propositions that drive brand growth.
Personal Characteristics
* Professional with credibility, trust, and respect in internal and external interactions.
* Creative with entrepreneurial spirit and passion to grow the On-trade & Off-Trade business.
* Strong relationship management skills and the ability to influence at multiple levels.
* Adaptable and resilient; focused on adding value.
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