Job Overview
We are seeking a detail-oriented Paid Media Specialist to assist in the development and execution of paid media campaigns for our Personal Workspace Solutions division.
This role is pivotal within our global marketing structure, ensuring excellence in campaign performance, data analysis, and cross-regional adaptation of strategies.
The ideal candidate will bring hands-on execution experience, strong analytical acumen, and the ability to deliver meaningful insights to inform future media strategies.
Key Responsibilities:
1. Implement paid media campaigns across search, social, and programmatic channels, ensuring proper setup, alignment with tactical goals, and seamless execution.
2. Monitor and optimize campaign performance for key metrics including CTR, CPC, ROAS, and brand awareness metrics.
3. Collect and analyze campaign data, creating insightful performance reports to support senior team decision-making.
4. Translate insights into actionable recommendations for ongoing campaign improvements.
5. Collaborate with global and regional marketing teams to adapt campaigns to diverse regional audiences while maintaining cohesive messaging.
6. Conduct research into regional paid media trends and consumer behaviors to identify opportunities for more locally targeted and effective campaigns.
7. Maintain a pulse on emerging trends and platform updates to enhance performance.