Integrated Marketing & Communications (IMC)
Location:
Dublin (hybrid)
Reports to:
Head of IMC
RSM Ireland is one of the country's fastest-growing advisory firms, specialising in consulting, audit, and tax services for leading domestic and international mid-market clients.
As a key member of the RSM International network, we collaborate with more than 64,000 colleagues across 820 offices in 120 countries.
RSM International is recognised as the fastest-growing accountancy network globally and is currently ranked sixth worldwide.
Purpose of the role
This positionsits withinourIntegrated Marketing and Communications(IMC)team and collaborates closely with the wider Core Functions teamand the business units (Audit, Tax and Consulting).
The key focus of the role isto support RSM Ireland's growth ambitions by enabling partners with structured business development, industry planning, sales enablement,CRM,account planning andbid support across priority sectors and clients.
Responsibilities
Partner with Industry Leaders to shape and deliver go - to - market activity across priority clients and sectors.
Contribute to the execution of service line growth initiatives aligned to firmwide objectives.
Identify and progress cross - sell and up - sell opportunities by linking client needs to relevant RSM capabilities.
Equip partners with practical BD support, including tools, frameworks, governance and market insight to drive effective sales activity.
Support the implementation of the new CRM and promote strong data quality and consistent adoption across the business.
Assist with account planning, pipeline build - out and revenue forecasting processes.
Manage and coordinate bids and proposals, ensuring a high standard of quality, consistency and best practice.
Monitor and report on account and industry performance, producing regular pipeline, revenue and performance dashboards.
Work with Industry Leads to deliver sector initiatives, insight programmes and priority client targeting activity.
Lead structured relationship - mapping sessions across priority accounts to identify stakeholders, influence pathways and growth opportunities.
Embed disciplined pipeline management, using dashboards and analysis to track revenue performance, utilisation and win/loss trends.
Collaborate closely with marketing colleagues to ensure integrated campaigns and aligned client activity.
Develop strong relationships across the firm, locally and internationally, to support joint go - to - market initiatives and collaborative proposals.
About the ideal candidate
The ideal candidate will have the following skills and experience:
Experience working with CRM systems, supporting adoption, data quality and reporting.
Strong understanding of BD, pipeline management and bid processes.
Confident stakeholder manager with ability to influence up.
Highly organised, proactive and commercially minded.
What success looks like
Industry groups operate with clear governance, cadence and reporting, enabling consistent execution of strategy and informed decision - making.
Defined industry and account strategies translate into measurable revenue growth and increased market presence across priority sectors.
The CRM is fully implemented, actively managed and embedded, providing a single, reliable view of clients, pipeline and performance.
Account teams are fully stood up and self - sufficient, equipped with the tools, insight and processes required to run effective account plans.
Cross - firm intermediary and referral groups are coordinated and supported, driving collaboration, opportunity flow and shared go - to - market activity.
Pipeline and performance data is used proactively to drive focus, improve conversion and support sustainable growth.
#J-*****-Ljbffr