Were looking for a strategic thinker with a passion for data-led marketing and creative storytelling. As our Research & Base Marketing Manager, youll shape campaigns that deepen customer relationships and drive growth. Youll join a collaborative marketing team, working closely with customer insights and product teams to deliver standout campaigns and research. Your work will help us better understand our customers and deliver more of what matters to them. Its a role where your ideas and insights will make a real difference. Duties & Responsibilities Lead multi-channel campaigns to retain and grow customer value Design and deliver lifecycle strategies that support cross-sell, upsell and new business Run test-and-learn programmes to improve campaign performance Deliver key research projects like RNPS, Brand Tracker and Mosaic Report on campaign results and use insights to shape future strategies Skills & Experiences Strong background in marketing within the insurance or financial services fields is an advantage Confident using data to shape strategy and tell compelling stories Skilled in managing campaigns across multiple channels Comfortable presenting insights and making recommendations Experience with customer segmentation and lifecycle marketing What will you get for this role? Competitive salary depending on skills and experience Generous pension (up to 14% employer contribution) Annual bonus and pay review 29 days holiday plus bank holidays, with the option to buy/sell 5 days Free car parking Health and dental insurance contributions after 6 months Share schemes and profit share options Cycle to Work and TaxSaver Travel schemes Family-friendly leave policies Up to 40% discount on Aviva products for you and your loved ones Employee Assistance Programme and volunteering days Support for professional qualifications and clear career progression Aviva is for Everyone Our diversity and inclusion policies and initiatives are shaping an environment where everyone feels welcome regardless of age, disability, race, ethnicity, gender, gender identity, religion, culture, sexual orientation, national origin, marital status, pregnancy, maternity or those with other caring responsibilities. Our approach helps to ensure that Aviva is a place which values difference and provides equal opportunities for all. We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.