The client is a newly established Online Advertising Service Provider who are seeking an Online Marketing Manager for a permanent position.
This is a hugely exciting opportunity within Online marketing and only a topline, experienced Online Marketer will be suitable for the role.
As Head of the organizations online business you will focus on customer acquisition and conversion - your key responsibility is to drive appropriate site traffic. You will plan, develop, and execute online marketing programs that promote the service and generate registrations and acquire new customer relationships in sustainable way.
Specific responsibilities include, but are not limited to the following:
* Assume operational responsibility for day-to-day aspects of all marketing programs online and off, to include PPC, SEO, affiliates, email, banners, social media, viral, direct mail and traditional media
* Maintaining the brand in all communications
* Measuring the effectiveness of campaigns by clear return on investment metrics on every campaign
* Increasing customer conversion across all digital channels
* Developing key customer insight - from analytics to usability
Qualifications :
* Minimum 6-7 years experience in a similar senior role with experience in a variety of online marketing strategies, practices and procedures. Prior experience marketing B2B required
* Self-starter with great attitude and strong work ethic with experience in website oversight and management
* Experience in developing online tools and systems to facilitate marketing efforts
* Ability to critically measure and report results of online programs to demonstrate ROI and deliver concrete results