Senior Marketing Campaigns and Events Manager
Join to apply for the Senior Marketing Campaigns and Events Manager role at Lidl Ireland
Senior Marketing Campaigns and Events Manager
Join to apply for the Senior Marketing Campaigns and Events Manager role at Lidl Ireland
Summary
From our Head Office to the shop floor and everywhere in between our primary goal is to create and deliver a fantastic customer journey for everyone who shops at Lidl.
Summary
From our Head Office to the shop floor and everywhere in between our primary goal is to create and deliver a fantastic customer journey for everyone who shops at Lidl.
With over 7,000 colleagues across our stores, warehouses and offices in Ireland and Northern Ireland we are a big and ambitious team. We know our people are our greatest asset and our success is down to the commitment and dedication of our team.
We are seeking a highly driven and meticulously organised Senior Campaigns and Events Manager to co-ordinate the end-to-end execution of our diverse marketing campaigns and consumer events across key channels. This pivotal role ensures the timely, on-brand, and legally compliant delivery of all associated creative assets, driving brand visibility and footfall across Lidl Ireland's growing store network.
What You'll Do
* End-to-End Campaign Management:
o Lead the comprehensive management of various marketing campaigns from marketing strategy sign off to final execution, ensuring alignment with overarching marketing strategies.
o Oversee project timelines, budgets, and deliverables for all assigned campaigns, guaranteeing efficient resource allocation in co-ordination with Operations, Marketing Senior Manager and external agencies.
o Develop clear and concise Internal Design Briefs (excluding social) for our in-house creative teams, ensuring all outputs meet campaign objectives and brand guidelines.
o Craft detailed External Creative Briefs (excluding social) for agency partners, managing their deliverables and ensuring creative excellence for various marketing channels.
o Manage the full production cycle for Broadcast & Radio Production, coordinating with agencies, voice artists, and production houses to deliver high-quality advertisements.
* Instore Marketing & Event Execution:
o Manage the production and timely distribution of Campaign POS (Point of Sale) materials for in-store promotions, ensuring consistent brand messaging at the customer touchpoint.
o Oversee the critical production and delivery of the Weekly Pack, ensuring all promotional materials are accurately and promptly available for stores.
o Plan, coordinate, and execute engaging Consumer Events, including product launches, experiential activations, and community engagements, from concept development to on-site management.
o Lead the marketing elements of NSO (New Store Opening) Management, ensuring all necessary marketing collateral and promotional activities are ready for successful store launches.
o Lead the marketing elements of local store events and warehouse sales, ensuring all necessary marketing collateral and promotional activities are ready.
* Compliance & Quality Assurance:
o Ensure all marketing materials and campaigns adhere strictly to legal guidelines, industry regulations, and internal compliance standards.
* Stakeholder Collaboration:
o Act as a key liaison between Marketing Strategy, external creative agencies, internal design teams, Promo, Legal, Buying, and other cross-functional departments to ensure seamless campaign integration and delivery.
What You'll Need
* Experience:
o 3+ years of proven experience in marketing campaign management, project management, or marketing operations, ideally within a fast-paced retail or FMCG environment.
o Demonstrable experience managing creative production across various media.
o Experience in planning and executing consumer events and coordinating marketing for new store openings.
* Technical Skills:
o Exceptional project management skills
o Strong understanding of marketing production processes (print, digital, audio/visual).
o Excellent briefing and feedback delivery skills for creative teams and agencies.
o Familiarity with legal aspects of advertising and marketing.
* Soft Skills:
o Highly organised with meticulous attention to detail and accuracy.
o Proactive and results-driven, with the ability to thrive under pressure and manage multiple deadlines.
o Strong interpersonal and communication skills, capable of building effective relationships with diverse internal and external stakeholders.
o A creative problem-solver with a strategic mindset.
o Adaptable and able to respond quickly to changing business needs.
What You'll Receive
We offer a competitive and transparent salary system, that ensures pay equality across all positions at Lidl
* €76,000 rising to €100,000 after 4 years
* Company car or car allowance
* 25 days holidays per annum
* Private employee medical insurance
* Company pension after six months of service
* Flexible start and finish times
* Initial training and on-going development from an experienced team member
* Individuals recognised as high performing will be invited to join our Leadership Academy as part of your on-going development
* Excellent opportunities for career progression
* Dynamic work environment
* Modern office facility with free parking
* On-site gym and canteen
* Hybrid working model - up to 2 days remote working per week
* Mobile and broadband discounts with Three network
Lidl is an equal opportunities employer. If you have any particular requirements, we will ensure any reasonable accommodations are implemented as part of the recruitment and selection process. We value diversity and inclusion in our workplace and want to ensure that all applicants have the same opportunity regardless of gender, civil status, family status, sexual orientation, age, disability, race, religious belief, political opinion or membership of the traveller community.
Seniority level
* Seniority level
Not Applicable
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Retail
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