Role Overview
We are seeking a dynamic and strategic Customer Marketing and Global Events Manager to elevate our brand through powerful customer engagement and world-class events. This role will lead global customer marketing programs and deliver industry-leading events that drive retention, loyalty, advocacy, and pipeline growth. The ideal candidate will be a hands-on marketer with experience in B2B SaaS, preferably within the financial services or RegTech sector.
Customer Marketing
* Drive key engagement campaigns for the customer (virtual working groups, annual client council event, newsletters)
* Track, measure, and report on program performance and customer marketing KPIs (e.g. CSAT, engagement, retention).
* Collaborate with Sales to leverage advocates and reference accounts in the sales cycle.
* Collaborate with the PR and Communications team on customer advocacy programs including case studies, testimonials, reviews, references, and customer awards.
* Champion the voice of the customer internally to influence product and strategy decisions.
Global Events
* Plan and execute large scale conference, business and customer events.
* Manage end-to-end event lifecycle: budgeting, planning, logistics, promotion, execution, and post-event analysis.
* Partner with regional sales, marketing, and product teams to identify event objectives and key performance indicators.
* Lead event agency relationships and vendor management, ensuring consistent brand execution and value.
* Collaborate with the demand generation team to drive event registrations, lead capture, and ROI reporting.
* Act as the on-site lead for major global events, overseeing operations and ensuring an excellent attendee experience.
* Track event performance, deliver post-event reports, and make data-driven recommendations for continuous improvement.
* 5+ years of experience in B2B event marketing or event management, ideally within fintech, SaaS, or financial services.
* Proven success managing large-scale international events and delivering measurable business results.
* Strong understanding of event technology platforms and CRM/marketing automation systems (e.g., Salesforce, Marketo, ON24).
* Excellent project management skills with the ability to manage multiple complex initiatives simultaneously.
* Outstanding communication, stakeholder management, and vendor negotiation skills.
* Data-driven mindset with experience analysing marketing performance metrics.
* Willingness to travel internationally as required (approx 10- 20%).
* Bachelor’s degree in Marketing, Communications, Business, or a related field.
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