POSITION SUMMARY
Establish global brand strategy in alignment withtherapeuticareainnovation strategy and asset growth strategies
Lead initiatives that contribute to the commercial success of on-market products globally including prioritizing markets and customers to supply, resource, and maximize margin
Lead post-launch global tracking studies,identifyopportunities, and maximize commercial potential
Support demand forecasting and documenting assumptions for key brandson-market brands,engaging with Strategy, Manufacturing and Commercial colleagues in key markets
Set brand/category ambition and mid to long-term vision
Lead LOE planning for key brands
Coordinate and guide commercial activities to ensure alignment with the global brand strategy, such as Strategic Pricing, KOL activation,Global Strategic Accountstrategies, Field Force Effectiveness initiatives, Media, PR, Congresses, and Demand Forecasting and Supply.
Partner with above-market global teams, such asGlobal Medical Affairs& Global Outcomes Research, Global Strategic Accounts, Strategic Pricing & Revenue Management, Learning and Development, Customer Engagement, Digital Platforms. With the support of theseteamsguide & coordinate the development of required initiatives for key brands
Providestrategic guidance to Customer Engagement Teams to develop 360 Customer Engagement campaigns, assets and content creating a consistent omnichannel customer experience.
Lead internal communication of global portfolio brand strategy
Act as first line for GMS and Regulatory questions for inline key brands
Ensure that the key global portfolioobjectivesare beingachievedand results are delivered
Maintainstrong operational relationships with the global commercial leads to ensure that market knowledge is continuously being developed and up to date.
Provide project and program management leadership through prioritizing and overseeing multiple work streams
ORGANIZATIONAL RELATIONSHIPS
Internal:
CountryCommericaland Medical teamsand Business Unit Directors,Country leadership,International COE enabling functions,GlobalMedical Affairs,VMRD, VMRAandGMS.
External:
Global Market Research and Creative Services agencies
RESOURCES MANAGED
Financial Accountability
Accountable for the effective spend of a marketing development budget
Supervision
This position does not have line management responsibility but will be partially supported by a Launch Manager in the team
EDUCATION AND EXPERIENCE
Level of education and qualification
BS /BA and relevant experience(Animal Health, Consumer Healthcare or HumanRx Pharmaceuticals). MBA preferred.Experience of both Vet/Medical Professional and Pet Owner / Consumermarketing.
10+years of related experience and a proven recorddemonstratingsuccessful branding, strategy development, and communications management.
Excellent knowledge of commercial operations particularly of the animal health industry is desirable
Extensive capabilities as commercial/marketing leader, ideally as Senior marketing role strategic or operationally
P&L and operating budget management
Strong financial analysis skills and proven ability to manage budgets and expenses.
Experience working with cross-functional teams in developing and executing brand strategies, programs, and tactics to achieve and surpass market share and revenue targets.
Demonstrated ability to be a team player and player/coach.
Ability to organize and prioritize multiple projects in a fast-paced, dynamic environment.
Ability to oversee complex, cross-functional projects that require input from many internal and external stakeholders.
Professional experience/capabilities
Delviersresults through others
Possesses in-depth knowledge andexpertisein marketing disciplines; brand management; market research; communications strategy; customer insight; and marketing material development.
Strong analytical thinking, attention to detail, and problem-solving skills.
Strong oral, written, and interpersonal communication skills; strong negotiation/persuasion skills.
Strong computer skills (MS Office and ability to learn Zoetis systems).
Ability to exercise good judgment and make thoughtful, fair decisions based on relevant information.
Ability to interact with/influence peers with confidence and conviction.
Outstanding communicator internally and externally
Proven to produce outstanding results as a leader of teams/projects
Ability toorganiseandprioritisemultiple projects in a fast-paced, dynamic environment
Strong networking skills, builds successful and effective relationships
TECHNICAL SKILLS REQUIREMENTS
Skills & Capabilities
B2B Professionalmarketing,Medical Marketing & Medicaleducation,Consumer Marketing, Global/Regional BrandStrategy,Marketing Campaigndevelopmentandexecution,Omnichannel Marketing
PHYSICAL POSITION REQUIREMENTS
Office basedwithoccasional travel.
Full time
Legal statement as below
This job advert indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities or responsibilities required of the incumbent. Incumbent may be asked to perform other duties as required. Additional position specific requirements/responsibilities are contained in approved training curricula.
Visa status re must be eligible to work and live in Ireland as below
Colleague must be legally eligible to live and work in Ireland.
Summary of our Benefits
In addition, to being part the world leading animal health company focused on the needs of those who raise and care for animals we offer a range of benefits such as competitive salary, bonus, 25.5 days holiday per annum plus public holidays, a defined contributory pension plan, private medical insurance for you and your family and empowered flexible working, to name a few. Please note that the benefits outlined are subject to change based on organization decision.
#J-18808-Ljbffr