Marketing Specialist
We are seeking a skilled Marketing Specialist to join our team. The successful candidate will be responsible for managing lead generation campaigns, developing marketing materials and ensuring brand consistency across all channels.
Responsibilities:
* Manage lead generation campaigns for multiple product portfolios and markets via CRM.
* Develop and implement effective marketing strategies to increase brand awareness and drive sales.
* Collaborate with cross-functional teams to ensure consistent branding and messaging across all touchpoints.
* Ensure all published material is valid, current, and accurate.
* Manage new Product launch campaigns and corporate consistency and branding projects.
* Stay up-to-date with market trends and changes in relevant product sectors through market research and strong communications links with the sales team and customers.
* Maintain accurate and easily accessible marketing databases.
* Provide general administration support if required.
Required Skills and Qualifications:
* Honours Degree in Commerce, Business, Marketing or equivalent.
* 2-3 years commercial marketing experience with responsibility for managing lead generation programs.
* Fluency in English essential; fluency in other languages advantageous.
* Full, clean driving licence.
* Ecommerce, Sales or Customer Service experience advantageous.
* Knowledge of Agriculture, Equine, Material Handling and/or Construction markets advantageous.
* Well-developed IT skills (MS Platforms, CRM, ERP, Content Management Systems etc).
* Project Management skills.
* Excellent communication and presentation skills; high-level editorial and proof-writing skills.
* Interpersonal skills; highly organised, detail-oriented with a strong ability to multi-task.
* Strong analytical and problem-solving skill; time management and task prioritisation skills.
* Negotiation skills.
* Administration skills.