Public Engagement Specialist
We are seeking a creative and motivated Public Engagement Specialist to enhance our visibility, strengthen our digital presence and promote our community-based programmes across the region. This role will be key in communicating our mission, values and impact across multiple platforms, engaging a broad spectrum of stakeholders including rural communities, funders, partner agencies and the general public.
This is a fast paced, multi-project role that demands excellent communication skills, attention to detail and a passion for storytelling. The successful candidate will have experience in content creation, digital marketing and media engagement. A proactive, flexible and solution focused attitude is essential.
Key Accountabilities
* Developing and implementing a comprehensive annual communications strategy aligned with our goals.
* Ensuring consistent, inclusive and professional messaging across all platforms.
* Acting as brand guardian across print, digital and visual communications.
* Building and maintaining relationships with local, regional and national media outlets.
* Coordinating and collaborating with all departments to ensure consistent messaging and equal promotional opportunities across all programmes and initiatives.
Content Creation and Campaign Delivery
* Producing high quality, engaging content for use across social media, newsletters, websites, press, funding reports etc.
* Managing our social media accounts (e.g. Facebook, Instagram, LinkedIn etc.).
* Maintaining and updating our website with current news, events and resources.
* Developing promotional campaigns to showcase programme achievements, community stories and impact.
* Supporting the creation of multimedia content including photography, short videos, case studies and interviews.
* Supporting staff with templates, promotional materials and communications guidance.
* Monitoring and improving SEO and publicity accessibility.
Publicity, Outreach and Event Support
* Collaborating with project teams to support public engagement and raise awareness of services and opportunities.
* Promoting training, integration events, public consultations and community initiatives across digital and traditional platforms.
* Acting as the point of contact for media, national networks and relevant stakeholders.
* Assisting with planning and delivering events, launches and workshops.
* Ensuring consistent branding across all communications, in line with organisational requirements.
* Designing and overseeing the production of flyers, brochures, reports and promotional materials.
Monitoring, Reporting and Evaluation
* Tracking and analysing web traffic, social media engagement and PR reach to inform future activity.
* Producing quarterly reports and campaign summaries for internal and external stakeholders.
* Ensuring accessibility, GDPR compliance and alignment with our policies.
* Developing and implementing plans for handling negative publicity or communications crises (if needed).
Requirements
* A degree or professional qualification in Communications, Marketing, Graphic Design, Media, Public Relations or a related field.
* Minimum 2 years' experience in a communications, digital marketing or publicity role.
* Proven ability to write, edit and produce content tailored to different audiences and platforms.
* Experience in managing websites (e.g. WordPress) and using social media tools for public engagement.
* Strong visual communication skills and understanding of branding principles.
* Excellent written and verbal English skills, with strong attention to detail.
* Excellent organisational and time management skills with the ability to meet deadlines.
* Strong IT skills including Microsoft Office, Mailchimp, Survey Monkey, Eventbrite etc. and digital editing tools.
Benefits
* Professional development and education support.
* Flexible working options.
* Paid sick leave scheme.
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