Growth Marketing Lead - Cora Systems (Ireland) - 6-Month Maternity Cover
About Cora Systems
Cora Systems provides enterprise project and portfolio management software to organizations managing complex portfolios in regulated industries. The company's adaptive platform helps enterprises achieve predictable project delivery, optimize resources, and maintain compliance with industry regulations. See:
About the Role
We're seeking an experienced Growth Marketing Lead for a 6-month maternity cover to maintain momentum on our pipeline generation and revenue growth initiatives. This leadership role requires someone who can guide a capable team, apply best practices, and keep our growth engine running smoothly.
Reporting to the Global VP of Marketing, you'll manage a team of 3 who handle day-to-day execution while you provide strategic guidance and expert input.
Key Responsibilities
Team Leadership
* Manage and mentor a growth marketing team of 3
* Provide expert guidance on digital marketing best practices (LinkedIn Ads, Google Ads, nurture programs, website optimization, SEO)
* Support the team in improving campaign performance through coaching and strategic input
Campaign Oversight & Optimization
* Oversee execution of demand generation campaigns and ensure alignment with goals
* Guide strategic decisions on targeting, messaging, creative, and budget allocation
* Monitor performance and provide clear direction on optimization priorities
* Ensure campaigns follow conversion best practices and B2B SaaS industry standards
Event Marketing
* Oversee sponsored event logistics including pre-event promotions, messaging, signage, and materials
* Collaborate with partners on joint event initiatives
* Enable sales team and coordinate post-event follow-up campaigns
Performance & Reporting
* Track KPIs and report on marketing performance to VP of Marketing
* Maintain accountability for generating high-quality pipeline from target ICP accounts
* Analyze data and translate insights into actionable recommendations
Cross-Functional Collaboration
* Partner with sales, customer success, product, and other teams to support pipeline and revenue goals
* Manage relationships with external agencies or contractors
* Maintain clear communication with stakeholders across global teams
Requirements
Experience
* 5-10 years in B2B SaaS digital marketing and demand generation
* 3-5 years managing and developing marketing teams
* Deep expertise in LinkedIn Ads and Google Ads—you know what good looks like and can teach others
* Strong experience with lead nurturing, marketing automation, and conversion optimization
* Track record of coaching teams to improve results and managing to pipeline goals
Technical Skills
* Expert knowledge of LinkedIn Campaign Manager and Google Ads strategy
* Advanced proficiency with marketing automation platforms (HubSpot or similar)
* Working knowledge of CRM systems (HubSpot preferred)
* Strong understanding of website optimization, landing pages, SEO, and CRO
* Experience with marketing analytics, attribution, and A/B testing
* Familiarity with sales intelligence tools (ZoomInfo) and ABM platforms (6sense) a plus
Leadership & Working Style
* Experienced player-coach comfortable providing hands-on guidance without micromanaging
* Strategic thinker who can dive into tactical details when needed
* Strong coaching and communication skills
* Self-directed, adaptable, and comfortable stepping into existing systems
* Collaborative team player with strong business acumen
* Available to work in our Ireland office 3 days per week
Preferred
* Experience marketing complex technical solutions with 6-12 month sales cycles
* Familiarity with pharma, manufacturing, construction, energy & utilities or regulated industries
* Experience in interim or maternity cover roles