Men's Development Network (MDN) is seeking a creative and motivated Social Media & Digital Engagement Officer to lead our online presence during a key period of national advocacy for the White Ribbon Ireland campaign. This role is essential in supporting our visibility, branding, and audience engagement during:
* White Ribbon Day (25th November)
* International Men's Day (19th November)
* 16 Days of Activism Against Gender-Based Violence (25th Nov – 10th Dec)
You will play a crucial role in raising awareness around gender-based violence, healthy masculinity, and respectful relationships across our digital platforms while contributing to overall MDN's communications and social media presence as required, ensuring alignment with the organizations brand and messaging.
Duties and Responsibilities:
* Develop and implement a strategic social media plan for the campaign period and beyond.
* Create and schedule engaging, branded content (posts, graphics, reels, videos).
* Lead audience engagement efforts such as responding to messages, comments, and relevant conversations.
* Collaborate with the MDN/White Ribbon team and campaign partners to amplify key messages.
* Collaborate on the application process of New Conversations with Leaders and strategic targeting of potential candidates as well as reporting on engagement from the public.
* Curate image and branding for the New Conversations with Leaders. Track performance metrics and prepare a short end-of-campaign report.
* Promote other White Ribbon programme initiatives
* Engage with our communities to ensure sustained communication and engagement with members through different channels like newsletters, check-ins etc.
* Monitoring print, online and broadcast media for relevant content and building a contacts list.
* Carry out additional tasks as reasonably required to support White Ribbon and New Conversations with Leaders Programmes.
Essential Skills and Qualifications:
* Experience in the NGO or advocacy sector.
* Skills in video editing, graphic design, or copywriting.
* Familiarity with the White Ribbon campaign and MDN's work.
* Knowledge of analytical tools such as Google Analytics and Webmaster Tools.
Desired Experience:
We are Looking For Someone Who:
* Has a minimum of 2 years' experience managing social media platforms, digital campaigns, or online communities preferably within a non-profit, advocacy, or communications environment.
* Has proven experience managing social media platforms and producing engaging digital content.
* Understands how to engage diverse audiences on issues of gender equality, men's health, and violence prevention.
* Is confident using Instagram, Facebook, X, LinkedIn plus Meta business suite including paid adverts
* Proficient in Adobe suite, Canva, or similar design tools.
* Can work independently, manage deadlines, and respond to emerging campaign needs. Is sensitive to the tone and responsibility required when discussing gender-based violence.
* Is committed to gender equality and the values of White Ribbon Campaign.
The deadline for receiving applications is 20 October 2025.
Job Type: Part-time
Pay: €31,110.00-€43,450.00 per year
Expected hours: 14 per week
Benefits:
* Work from home
Work Location: Hybrid remote in 49/50 O'Connell Street, Waterford, CO. Waterford