Job Description
An exciting opportunity has arisen for a proactive and versatile Sales & Marketing Executive to help drive online sales and deliver innovative marketing initiatives across a well-established range of equine and pet products. This hybrid role combines elements of sales, digital marketing and traditional campaigns, with a strong focus on leveraging AI tools and automation to boost efficiency, reach and overall growth.
The ideal candidate will take a hands-on approach across e-commerce, social media, content creation and campaign delivery, while also contributing to the ongoing adoption of AI-powered solutions and smarter digital strategies.
Key Responsibilities
Sales (E-commerce & Lead Generation):
* Grow sales on the e-commerce website through targeted campaigns, advertising and social media.
* Use data-driven insights and AI-supported tools to optimise campaigns and improve conversion.
* Develop systems for lead generation and key account development.
* Manage WhatsApp campaigns and provide digital sales support to field reps.
Marketing (Digital & Traditional):
* Manage and maintain the company website, ensuring content is fresh, accurate and sales-focused.
* Oversee social media channels, delivering engaging and brand-consistent content.
* Plan and run both digital campaigns andtraditional marketing (print, events, sponsorships).
* Work with other marketing team members to support wider projects.
AI & Digital Tools:
* Introduce and use AI tools for content creation, analytics, customer targeting and workflow efficiency.
* Help build automation into marketing processes to increase output without increasing workload.
* Keep up to date with new digital and AI platforms to ensure the business stays competitive.
Requirements
Essential:
* Proven track record in digital sales and marketing, ideally within e-commerce, FMCG, equine or pet sectors.
* Strong working knowledge of social media platforms and digital advertising.
* Hands-on experience with website management and e-commerce platforms.
* Strong interest in using AI and automation to improve marketing and sales performance.
* Excellent communication, content creation and organisational skills.
* Based in Ireland and able to travel into office sites. Also open to those who may reside in the UK.
Desirable:
* Experience with paid media (Google Ads, Meta Ads) and SEO.
* Familiarity with WhatsApp campaigns, CRM systems or marketing automation.
* Basic knowledge of AI tools (ChatGPT, Jasper, Canva AI, HubSpot AI, etc.).
* Background in equine, pet, or veterinary industries.
Personal Attributes
* Results-driven with a commercial mindset.
* Curious and open to new technologies and smarter ways of working.
* Able to balance creative campaign ideas with data-driven execution.
* Collaborative and comfortable supporting colleagues across the business.
Benefits
* €35,000+ Salary DOE
* Performance Based Sales Bonus
* Hybrid working with flexibility.
* Opportunity to develop new AI-driven marketing and sales approaches.
* Career progression in a supportive, forward-thinking company