Sales & Business Development Manager
Location: Leinster-based with an all-Ireland remit (frequent travel required)
Industry: B2B – Lubricants / Related Commercial Sector
Reporting to: General Manager
Overview:
Our client, a market leader in their sector, is seeking a commercially driven Sales and Business Development Manager to lead their national sales function. This is a pivotal role focused on accelerating growth, driving new revenue streams, and building long-term strategic partnerships with key clients including AMBA, Nissan Ireland, Fane Valley, and Dunnes Stores.
As a senior commercial leader, you’ll shape market strategies, develop high-value partnerships, and lead a dynamic sales team. The ideal candidate will be a strategic thinker with a strong execution mindset and the ability to translate market insights into profitable action.
Key Responsibilities
Leadership & Team Management
* Lead, coach, and develop the sales team to achieve commercial goals and KPIs.
* Conduct weekly task reviews and one-to-one performance meetings with Regional Managers.
* Manage direct reports and oversee any third-party agencies aligned to business development.
* Contribute to commercial planning, forecasting, and budgeting at senior level.
Growth & Partnerships
* Drive commercial strategy to deliver sales growth and expand market presence.
* Identify and secure new commercial channels and strategic partnerships.
* Maintain and grow relationships with key accounts, holding full P&L responsibility.
* Negotiate commercial agreements to ensure sustainable, profitable returns.
* Broaden the range of products and services in response to customer needs and market demand.
Business Development
* Lead the full tendering process, from proposal development to client presentation.
* Develop compelling value propositions tailored to strategic sectors.
* Proactively target and onboard new customers through solution-led sales approaches.
Commercial Strategy & Market Intelligence
* Oversee pricing, channel strategies, and promotional planning.
* Monitor competitor activity and market trends to guide commercial decision-making.
* Analyse customer performance and adjust account priorities accordingly.
Innovation & Operational Excellence
* Champion CRM system adoption and usage across the sales function.
* Collaborate with operations and customer service teams to ensure seamless delivery.
* Align with merchandising and sales support teams to ensure consistent market presence.
Company Engagement
* Lead weekly sales meetings and quarterly updates to the Board.
* Represent the company at townhalls, industry events, and trade shows.
What You’ll Bring
* 5+ years’ experience in a commercial or business development role, ideally in the lubricants or a related B2B environment.
* A proven track record in delivering new revenue streams and driving commercial success.
* Strategic mindset with hands-on ability to execute in market and client development.
* Excellent stakeholder management, negotiation, and deal-closing skills.
* Strong commercial acumen with forecasting and budgeting capability.
* Analytical approach with the ability to translate data into action.
* Experience leading or influencing cross-functional commercial initiatives.
Ready to make an impact and lead growth across the Irish market?
Apply now or reach out to luke.whyte@cpl.ie for a confidential discussion.
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