The Sales Area Manager (SAM) is a proactive individual contributor with a focus on boosting revenue growth and nurturing customer success throughout Ireland.
This position requires thoughtful planning, effective implementation, and close collaboration with NI resources, distributors, and solution & integration partners.
The SAM will lead the development and execution of a comprehensive growth plan, using both direct and indirect sales channels to expand NI's market presence, and reports directly to the Regional Sales Manager.
Responsibilities
Territory Management & Sales Execution
Develop and implement growth plans, such as pipeline, account planning, and forecasting
Identify and drive new business opportunities
Lead demand generation with marketing and deliver technical sales presentations
Manage short- and medium-term sales cycles and operate demo hardware as needed
Customer & Partner Relationship Management
Build strong relationships with technical and executive stakeholders
Align NI solutions with customer needs and ensure success throughout the lifecycle
Collaborate with solution, integration partners, distributors, and resellers
Channel & Ecosystem Engagement
Work with NI's channel team to expand the partner ecosystem
Propose new partnerships and support effective route-to-market strategies
Foster local Lab VIEW and NI user communities
Market Development and Planning
Plan and carry out customer-facing events (webinars, seminars, user groups)
Align with internal teams on critical initiatives and monitor industry trends
Develop localized marketing plans and leverage government funding opportunities
CRM & Forecasting
Maintain accurate Salesforce records and provide reliable forecasts
Track sales activities and ensure pipeline health and data integrity
Qualifications
5+ years experience in technical sales, field, or application engineering
Engineering degree or equivalent technical background
Test & Measurement experience, ideally with NI platform
Strong communication and interpersonal abilities for technical and executive engagement
Ability to align technical solutions with customer objectives
Entrepreneurial, proactive, and forward-thinking
Proficient in English
Willingness to travel extensively within the sales area of the Republic of Ireland and Northern Ireland
Based in the Republic of Ireland or Northern Ireland
Preferred Qualifications
Familiarity with emerging technologies such as AI/ML, Io T, and 5 G
Experience in the life sciences and medical field
Experience in community engagement through conferences, blogs, or user groups
Knowledge of government or public sector funding programs
Strong negotiation and contract management skills
Understanding of Saa S or subscription-based business models
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