Overview
Regional Marketing Manager (Cork, Galway, Limerick, Waterford)
Location: Role is located in Cork, with occasional travel to the other regional offices. Available for Work Visa Sponsorship: No. Business Area: UKI Core Business Services. Contract Type: 12 Months fixed term contract.
The Markets function within Central Business Services (CBS) plays a critical role in helping deliver against EY’s purpose and vision, by delivering audience-centric marketing, brand, communications and business development initiatives with a measurable impact. EY now has an exciting opportunity for a Regional Marketing Manager within our Markets team in Cork, to help us achieve our growth ambitions.
Our Regional Marketing Manager will work closely with the Markets Director and the wider Markets team, across the Island of Ireland. This role requires close working relationships with the Regional Partner in Charge and the business leaders in Munster and across our regional offices. The role will have responsibility for developing and implementing best-in-class marketing and brand building initiatives, designed to strengthen the firm’s relationships with all major C-Suite clients and targets, to drive brand profile and reputation for EY and support revenue growth in line with the firm’s strategic objectives.
Major responsibilities
The role is accountable for the following elements of our regional marketing:
* Marketing Planning: Assist in developing the annual integrated strategic marketing plan for the region, to align with the wider Markets agenda and designed to deliver the firm’s strategic business objectives across reputation, relationships and revenue, for the region.
* Events and Sponsorship: Drive a comprehensive annual programme of client events, briefings and seminars, both in-person and virtual, including alumni events, C-Suite programmes, hospitality and industry marketing events. Manage EY’s representation at external events and ensure the firm and its partners are duly represented.
* Brand Management: Act as the custodian of the firm’s brand management activities, working with the in-house Creative team and Markets to ensure the EY Brand is represented consistently.
* Advertising, Digital and Social Media: Collaborate with the digital marketing team to leverage best practices for EY across digital channels, put in place an annual programme of brand-building activities, optimise digital, social and online activities and uphold a digital-first marketing approach.
* CRM and Analytics: Manage reporting and analytics around all Marketing activities for the region, ensuring tracking, data management and ROI metrics are in place.
* Thought Leadership and Content: Work with the central Thought Leadership team to drive the annual programme of content for sector and solution specialists in the region, ensuring relevant channels are optimised to develop Partners as subject matter experts and thought leaders.
* Budget Management: Track, measure and report budget spend.
Experience, Skills and Competencies
* A degree in Marketing or a related field; or equivalent work experience
* 8+ years’ experience in marketing management in a large corporate environment, preferably professional services
* Experience of working in large/matrix organisations, balancing multiple stakeholder requirements
* Time and project management skills – highly organised with attention to detail and the ability to meet deadlines
* A strong track record of strategic marketing campaigns and event management
* Solid experience in leveraging digital and social media to maximise campaigns
* A can-do approach and a strong team player
* The ability to juggle conflicting demands on time and prioritise effectively
What we look for
An experienced, passionate, energetic, creative and resilient individual who can strengthen our Markets team and work in partnership with the leaders of the business to help deliver the ambitious growth objectives of the firm.
What working at EY offers
We offer a competitive remuneration package. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:
* Support and coaching from some of the most engaging colleagues around
* Opportunities to develop new skills and progress your career
* The freedom and flexibility to handle your role in a way that’s right for you
All our employees are given a benefits package which they can tailor to suit their individual preferences. Our range of benefits include:
* Pension
* Discounted Health Insurance
* Web Doctor – Free unlimited online GP Consultations for you
* The purchase of additional annual leave
* Hybrid Working
* Free Gym Membership
* Travel Pass
* Maternity & Paternity Leave
* Bike to Work Scheme
* Recognition Awards
EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance.
When you join EY, you will be supported to ensure that you are enhancing your skills from day one. Continuous learning, where you can develop the mindset and skills to navigate whatever comes next. As you grow and develop here, you’ll discover opportunities to help customise your career journey, so that it’s as unique as you are - success is defined by you, we will provide the tools and flexibility, so you can make a meaningful impact, your way.
Transformative leadership, we will give you the insights, coaching and confidence to be the leader the world needs. Diverse and inclusive culture, you will be embraced for who you are and empowered to use your voice to help others find theirs. We have embraced Hybrid working at EY adding greater flexibility and autonomy to the roles of our employees.
About EY
As a global leader in assurance, tax, transaction, and advisory services, we are using the finance products, expertise, and systems we have developed to build a better working world. That starts with a culture that believes in giving you the training, opportunities, and creative freedom to make things better. Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.
Inclusion & Diversity
We hold a collective commitment to foster an environment where all differences are valued and respected. Inclusion, diversity, and equity are part of who we are at EY. We welcome applications from people of all backgrounds and offer reasonable accommodations at every stage of our recruitment process.
Are you ready to shape your future with confidence? Apply today.
To help create the best experience during the recruitment process, please describe any disability-related adjustments or accommodations you may need. If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.
IMPORTANT: Our Talent Team will engage directly with suppliers for agency assistance. CVs / Profiles should not be shared directly with Hiring Managers. Unsolicited CVs / Profiles supplied to EY by Recruitment Agencies will not be accepted for this role.
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