Executes regional marketing plans that accelerate market adoption and drive customer awareness of Cook products and services. Initiates marketing projects developed in collaboration with marketing and communications team, including multi-channel campaigns, internal and external events, and marketing materials. Manages a small to mid-sized team of marketing specialists.
Responsibilities
* Collaborate and align with key stakeholders to implement regional marketing strategy and annual plans to achieve short and long-term business goals.
* Works cross functionally to implement demand generation strategy, develop campaigns and content, and execute internal and external meetings.
* Support execution of new product launches in the assigned region.
* Engages with regional customers and SMEs to understand customer demands and use knowledge to refine regional messaging and plans.
* Understands the customer journey and applies that understanding to day-to-day planning and execution.
* Maintains an understanding of market trends and competitor activities, and converting knowledge into marketing plans and tactics.
* Provides feedback to global Marketing and Communications leaders to improve marketing process, systems, and tools.
* Maintains an understanding of regional advertising and promotions compliance.
* Develops and tracks objectives for marketing and campaigns and channels, including customer meetings, to meet business and sales objectives.
* Supports the achievement of regional marketing budget and regional marketing KPIs.
* Creates an environment of learning and development for team members.
* Responsible for performance and wage reviews and for ongoing coaching and mentoring of team members.
* Support Cook brand implementation/awareness into regional divisional activities
Qualifications
* Bachelor's degree required, in Business, Marketing, or Communications preferred.
* 7-10 years of relevant experience (marketing, sales or product strategy in the medical device industry).
* 1-3 years of direct or indirect management experience.
* Demonstrate practical management and leadership knowledge.
* Demonstrate advanced level knowledge and skills in marketing.
Preferred Qualifications
* Experience working in a complex, highly matrixed organization, and ability to partner / influence.
* Exceptional communication skills as well as analytical, project management and planning skills necessary.
* Demonstrate strong strategic business skills.
* Demonstrate strong leadership skills.
* Prior experience leading organizational change.
* Model the company standards that others are expected to follow and demonstrate positive and constructive behaviors that drive achievement.
* Solid written and verbal communication skills.
* Ability to plan, execute and measure with a keen sense of urgency to drive results.
* Collaborative approach to developing and sharing strategy, tactics, and analytics.