Institute of Dermatologists (ID)The Institute of Dermatologists is Ireland's leading consultant-led dermatology centre, specialising in medical dermatology, advanced aesthetic care, and long-term skin health.Our communications are grounded in evidence, clinical expertise, and patient trust, while remaining relevant and engaging across modern social platforms.The RoleWe are seeking aFreelance Social Media Manageron afixed monthly retainerto manage and execute our organic social media presence.This is ahands-on execution role, focused on content creation, editing, posting, and day-to-day channel management. Our social media ambition is to use our expertise and depth of dermatological knowledge to educate and inform audiences on a wide range of skin concerns. Through ourASK IDvideos and myth-busting content, we aim to provide trusted guidance while also highlighting the services we offer and the products we genuinely recommend and believe in.Our Social Media Manager must be able to balance engaging, educational content with an understanding of relevant social trends — using trends selectively and intelligently, without ever compromising clinical credibility or patient trust.The Social Media Manager will workdirectly with the Marketing Directorand will be responsible for ensuring consistent, high-quality social content across all platforms.Scope of Work1. Social Channel ManagementDay-to-day management of organic social channels:Instagram (primary)TikTok (primary)FacebookYoutubeResponsibility for consistent posting, quality control, and channel hygieneEnsuring all content aligns with brand tone, visual identity, and clinical standards2. Content Planning & DirectionMonthly content planning in collaboration with the Marketing DirectorTranslating brand, clinic, and education priorities into social contentCreating and maintaining a simple, practical content calendarProviding clear direction to in-clinic teams on filming content3. Content Creation & EditingRegular short-form video editing for Instagram Reels, TikTok, YoutubeEditing supplied footage into publish-ready social contentAdding captions, subtitles, and light text overlays where appropriateEnsuring correct formatting for each platformOn-site contentApproximately 1 day per month in clinicfor supplementary content capture- The majority of content will be filmed by in-clinic teams- The Social Media Manager is responsible for shaping raw footage into polished content4. Copywriting & CaptionsWriting captions that are:Clear and accessibleAligned with the Institute's brand voiceAdapting copy appropriately for different platforms5. Community ManagementActive monitoring of comments and direct messagesResponding in a professional, non-clinical, on-brand mannerFollowing agreed escalation guidelines for:Clinical or medical queriesSensitive or complex issuesHelping maintain a credible, reassuring brand presence on social channels6. Trend AwarenessStaying informed on relevant social formats and trendsApplying trends selectively where they genuinely support:EngagementReachEducation7. Performance MonitoringOngoing monitoring of basic performance indicators (reach, engagement, growth)Monthly high-level feedback to the Marketing Director, including:What content performed wellWhat didn'tSimple recommendations for the following monthNo heavy analytics or technical reporting requiredWhat Success Looks LikeConsistent, high-quality posting across platformsStrong and consistent brand engagementGrowth of follower base and reach to new, relevant audiencesWorking StructureFixed monthly retainerFlexible working hours within an agreed scopeThis role requires flexibility to support time-sensitive or reactive content, with the ability to respond to occasional requests outside standard working hours, including evenings or weekends, where necessary.Start TimingImmediate start or within one monthApplication ProcessTo apply, please submit ashort proposaloutlining your recent relevant experience, along with1-2 examples or case studiesof previous social media work that demonstrate your hands-on approach to content creation, editing, and day-to-day channel management.Relevant experience managing social media forhealthcare, beauty, wellness, or regulated brandsis important.Applications should be emailed toand will be accepted until Close of Business onMonday, 26th JanuaryFor any questions, please contact Cliodhna Lamont -